Martha Michou

Junior Marketing Specialist with hands-on experience in influencer marketing, affiliate partnerships, content strategy, and digital campaigns. Focused on building strong brand–creator partnerships that drive audience engagement and measurable campaign results

Junior Marketing Specialist at Hiwell, Online Psychology platform (2025 – 2026)

• Managed a €60,000 monthly marketing budget across paid media, influencer, affiliate, PR, and CRM
• Coordinated 40–50 influencer collaborations monthly, handling negotiations, briefs, copywriting, content approval, and performance tracking
• Identified and negotiated influencer partnerships across social platforms using Modash
• Managed 100+ affiliate partnerships, overseeing communication, campaign coordination, and performance tracking
• Optimized user acquisition and marketing attribution with Adjust; analyzed KPIs and campaign performance in Tableau to guide decisions
• Used AI tools including Claude and ChatGPT to automate workflows, create marketing content, and improve operational efficiency
• Built and ran influencer, affiliate, and content campaigns, tracking KPIs, conversions, CAC, and ROI to improve performance

Marketing Intern at Hiwell, Online Psychology platform (2024 – 2025)

• Contribute to the development and execution of marketing strategy for Hiwell and Hiluna
• Manage influencer collaborations and use UGC content to build brand awareness and drive conversions
• Built skills in brand strategy, influencer and UGC marketing, social media strategy, campaign coordination, and performance analysis

Social Media Manager (Freelance) at Levrossos Beach Apartments (2026-09)

• Managed the property's social media presence, focusing on brand awareness, audience engagement, and promoting its hospitality experience
• Responsible for creating engaging visual content, planning and scheduling posts, writing compelling captions, and maintaining a consistent brand identity across social media platforms
• Supported digital marketing efforts by showcasing the property's unique features, attracting potential guests, and strengthening its online presence

Team Building Facilitator at Event Plus, Event Management company (2024 – 2025)

• Facilitated engaging team-building activities and corporate events, fostering collaboration, communication and team motivation
• Worked with diverse teams to deliver customized experiences aligned with client's goals

Brand Promoter at Creace, Marketing & Advertising company (2023 – 2024)

• Represented luxury brands including MFK, Diptyque, Burberry etc. delivering premium customer experiences, communicating brand identity and product values

Bachelor's Degree in Department of Communication and Media Studies – University of Athens (2021 – 2025)

Erasmus Studies – Escola Superior de Comunicação Social (ESCS), Lisbon, Portugal (2024 – 2025)

General High School Diploma – 2nd High School of Pefki, Attica, Greece (2018 – 2021)