Annie Lai

High-caliber Strategic Communications Professional with over 4 years of proven expertise spanning top-tier agency public relations (SPRG) and executive consultancy.

First Class Honours

Business graduate from HKUST with a stellar track record in leading high-impact PR campaigns, media relations, crisis mitigation, and corporate communications strategy. Combines sharp commercial acumen with consulting expertise to drive brand equity, stakeholder engagement, and scalable communications initiatives.

Consultant at Wang Ka Employment Centre Limited (2025-06 – Present)

• Client Advisory & Engagement: Analyze complex client needs and deliver customized advisory solutions, boosting client satisfaction scores and driving service re-engagement rates by over 20%.
• Strategic Stakeholder Coordination: Streamline cross-departmental communications, managing key internal and external partnerships to elevate operational workflow and response efficiency.
• Brand & Service Promotion: Spearhead strategic communication frameworks for service offerings, enhancing institutional credibility and market awareness across target demographics.

Senior Public Relations Officer at Strategic Public Relations Group (SPRG) (2022-03 – 2025-04)

• Media Network & Pitching: Cultivated and sustained a robust network of 100+ premier financial, corporate, and lifestyle media contacts; authored key press releases, pitch decks, and executive speeches with a 85%+ media placement rate.
• Large-Scale Event Execution: Spearheaded end-to-end planning and delivery for 20+ major press conferences, brand roadshows, and corporate anniversaries, attracting top-tier tier-1 media presence per event.
• Integrated Campaign Strategy: Designed annual integrated PR and social media communications blueprints for tech, finance, and consumer clients, boosting brand Share of Voice (SOV) by an average of 30%.
• Crisis Management & Monitoring: Oversee real-time brand sentiment monitoring and early warning risk assessments; formulated crisis response statements and media Q&As to safeguard corporate reputation.
• Account Leadership & Mentorship: Supervised 2–3 junior team members, overseeing budget allocation, campaign KPIs, and high-quality deliverable submission for pitch proposals.

Bachelor of Business Administration (BBA) – Hong Kong University of Science and Technology (HKUST) (2015 – 2019)