Marketing and CRM Manager at Wearnes Motors (HK) Limited (2023-06 – Present)
Head of the marketing team, driving strategic marketing and advertising campaigns while managing a team of 6 to boost brand awareness and revenue.
- Developed and executed marketing strategies for 3 brands (Volvo, Polestar, and Lotus) in Hong Kong & Macau, achieving 2.5M+ impressions and generating HK$10M+ in media exposure.
- Spearheaded partnerships with private clubs, resulting in HK$6M PR value through 4 annual Asia competitions, enhancing brand visibility and stakeholder engagement.
- Analyzed customer data and feedback to identify opportunities for enhance partnership effectiveness, leading to a 15% increase in customer loyalty and repeat purchases.
- Maintained and updated CRM system to ensure accurate and actionable data, improving data accuracy by 25%, which facilitated better decision-making
- Championed the creation of digital campaigns and sales funnels that increased lead conversion and customer acquisition by 20%
Deputy Marketing Manager at K11 Concepts Limited (2020-11 – 2023-06)
Key member of marketing team working closely with cross-functional departments including Corporate Communication, Leasing, Project Management, CS, Legal, Finance and Operations to increase ecosystem' revenue, manage brand development, community engagement programme, CRM campaigns, brand partnership and advertising & events for 3 leasing portfolios.
- Key communicator between internal BUs and office tenants for all promotions message and community events
- Organised and planned 50+ corporate events and Gala Dinners with 95% positive feedback
- Led the support staff teams of 60+ and collaborated with 30+ brands for a 3-month pop-up market
- Assumed the role as the key consultant for venue rental, event setup, production and on-site event management for luxury brand partners including Hermès, Louis Vuitton, Cartier, Gucci, Burberry, Sotheby's
Project Manager at Melco Resorts & Entertainment Ltd. (2019-09 – 2020-04)
Core member of brand & creative team working closely with cross-functional departments including Corporate Management, Marketing, Operations, IT, Stakeholders and Business Audiences to increase revenue, profitability, margin growth, market share, customer and employee retention.
- Managed all advertising & communications for a portfolio of brands from concept development, production to implementation
- Established and implemented workflows for the newly-launched in-house creative unit to ensure operational efficiency
- Led one-of-its-kind mural painting project, the biggest of its scale in Macau, collaborating with a team of 50+ artists, legal advisers, property managers, and producers
- Led the 9-million USD launch campaign for the opening of the group's first property in Japan
Associate Account Director at Grey Group Limited (2017-05 – 2019-04)
Appointed as a new role in Grey Shanghai to lead the Volvo account.
- Led and won 2 new business pitches (ICAC and TransAmerica), generating $3M+ in revenue
- Led the launch of the first online campaign in China for Tuborg bringing in over 110% of WeChat followers' growth
- Key lead to execute the RMB10M Volvo XC40 Grand Launch Campaign (2018-2019) in China
Account Manager at BBDO Hong Kong Limited (2016-06 – 2017-05)
Senior Account Executive at Cheil Hong Kong Limited (2013-10 – 2016-03)
Account Executive at Saatchi & Saatchi Hong Kong Limited (2013-02 – 2013-10)
