Camellia Lee

A results-driven marketing professional with over 15 years of experience in sales channel development and management, product development, and event planning. Adept at managing B2B and B2C campaigns in various channels

New Ricle Industrial – Marketing ManagerJan 2022 – Apr 2023

• Promotion of stationery, ergonomic, and epidemic products to wholesale market.
• Prepared and submitted over 10 tenders for schools, Hospital Authority, and HKSAR.

• Oversaw sales channel operations for more than 500 SKUs, including printing and commercial paper, stationery, HP toners, and epidemic-related items.
• Spearheaded OEM products initiatives and managed tender processes for multiple organizations.
• Successfully collaborated with Hong Kong Catholic Diocesan Schools Service Centre, Vocational Training Council, and Government Logistic Department on various projects.

• Led the supervision and management of paper production, planning, processing, and monitoring for PaperOne and OEM products, achieving an annual production rate of 24,000 tons.
• Managed marketing budget allocation diligently tracked expenses and provided detailed reports for effective resources management.
• Successfully orchestrated and executed impactful ATL events, such as Mini Car Lucky Draws and Display 
• Truck promotions, resulting in a 30% increase in brand awareness and customer loyalty.

• Achieved 100% sales increase within 3 years by recruiting new Double A distributors, expanding traditional and modern trade channels.
• Strategically established 13 Double A Copy Centers in key commercial areas and universities, successfully boosting brand awareness and customer loyalty by an impressive 40%.
• Recruited over 50 Authorized Retailers and executed BTL programs to increase overall market presence.

• Managed key corporate accounts including American Express, Kowloon-Canton Railway Corporation, Hong Kong Jockey Club, Bank of East Asia, Town Gas and other major corporates.
• Led impactful roadshows, elevating brand visibility and driving business growth.
• Played a crucial role in ISO 9001:2000 certification as Committee Member and Internal Auditor.

Key Skills

• Sales Channel Optimization
• Bid Management &

  • Coordination

• Event Design &

  • Implementation

• Financial Planning &

  • Oversight

• Distributor &

  • Dealer Relations

• B2B and B2C Campaign Execution

Awards

Hong Kong Management Association, 2005

McMaster University – Ontario, Canada1985 - 1989

• Bachelor of Arts in Economics