Chau Ching Yu

Dynamic marketing and business development professional with 10 years of solid experience across online and offline channels. Proven expertise in client relationship management, account servicing, advertising revenue growth, and new business acquisition. Successfully partnered with reputable brands to deliver high‑impact campaigns and projects.

Skilled in crafting persuasive business proposals, identifying market opportunities, and achieving revenue targets through tailored advertising and partnership solutions. Adept at aligning client needs with cross‑functional team capabilities to develop and execute result‑driven strategies. Self‑motivated, detail‑oriented, and committed to continuous professional development.

Fluent in Cantonese, proficient in English and Mandarin for effective cross‑market communication. Eager to leverage business development and client engagement expertise to drive sustainable growth in a challenging role.

Business Development Manager at Chessman Online Limited (2025-02 – Present)

Led end-to-end marketing and PR strategies for a portfolio of clients to enhance brand visibility and market positioning.

• Led end-to-end marketing and PR strategies for a portfolio of clients to enhance brand visibility and market positioning.
• Proactively sourced, pitched, and secured new business opportunities to drive top-line growth and market expansion.
• Coordinated with internal creative, operations, and account teams to align service delivery with client objectives and KPIs.

Business Development Manager at SMKT PR Group Limited (2023-07 – 2025-01)

Oversaw strategic marketing and public relations planning for corporate and brand clients.

• Oversaw strategic marketing and public relations planning for corporate and brand clients.
• Identified and developed high-value business partnerships and new revenue streams.
• Collaborated with internal teams to ensure consistent service quality and strong client retention.

Managing Director at Meh Culture Limited (2022-07 – 2023-06)

Managed KOL (Key Opinion Leader) management services to boost client brands.

• Managed KOL (Key Opinion Leader) management services to boost client brands.
• Created strategies to leverage influencer marketing for client campaigns.
• Analyzed market trends to identify potential growth areas.

Business Development Manager at Cleaning Duck Limited (2020-07 – 2024-10)

Oversaw business development for cleaning and A/C construction services.

• Oversaw business development for cleaning and A/C construction services.
• Implemented effective marketing strategies to expand market reach.
• Collaborated with teams to optimize service delivery and client satisfaction.

Business Development Manager at Chillster Marketing & PR Limited (2017-01 – 2021-08)

Led marketing and PR strategies for various clients.

• Led marketing and PR strategies for various clients.
• Identified and pursued new business opportunities to drive growth.
• Collaborated with internal teams to align client goals with service offerings.

BSc (Hons) in Property Management – The Hong Kong Polytechnic University (2016-09 – 2019-09)