Elaine Yang

Content & Campaign Management: Focused on content operations for the overseas version of Honour of Kings (HoK SEA) on TikTok and HoK Studio, including planning and executing six TikTok content campaigns through localized activities such as IP collaborations, attracting exceeding 20,000 participants, gaining over 10,000 new users, and achieving more than 300 million cumulative impressions with over 40 viral videos and 30 high-quality UGC posts Community & Performance Optimization: Built and managed a Discord community of more than 10,000 creators, developed a KOC performance evaluation model, and conducted competitor analysis to optimize TikTok Ads strategies, increasing engagement by 50%, boosting views of micro-creators’ content from 0.9 million to 10 million, and achieving over 20 million monthly Ad views Localization Strategy Development: Addressed low engagement in the Malaysian market by launching a local creator support program, pre-signed 15 KOCs, and created eight standardized brief templates, resulting in a 65% improvement in content relevance, eight benchmark videos each surpassing 10 million views, and over 50% month-on-month regional exposure growth

Product Marketing Intern at Tencent Holdings Ltd. (2024-07 – 2025-01)

• Content & Campaign Management: Focused on content operations for the overseas version of Honour of Kings (HoK SEA) on TikTok and HoK Studio, including planning and executing six TikTok content campaigns through localized activities such as IP collaborations, attracting exceeding 20,000 participants, gaining over 10,000 new users, and achieving more than 300 million cumulative impressions with over 40 viral videos and 30 high-quality UGC posts
• Community & Performance Optimization: Built and managed a Discord community of more than 10,000 creators, developed a KOC performance evaluation model, and conducted competitor analysis to optimize TikTok Ads strategies, increasing engagement by 50%, boosting views of micro-creators’ content from 0.9 million to 10 million, and achieving over 20 million monthly Ad views
• Localization Strategy Development: Addressed low engagement in the Malaysian market by launching a local creator support program, pre-signed 15 KOCs, and created eight standardized brief templates, resulting in a 65% improvement in content relevance, eight benchmark videos each surpassing 10 million views, and over 50% month-on-month regional exposure growth

Digital Marketing Intern at SparkX Technology Co., Ltd. (2024-04 – 2024-06)

• Content Creation: Wrote WeChat articles to promote products and activities, with each gaining over 1,000 views
• Content Enhancement: Analyzed user engagement data involving likes, shares, and comments over the past year in Excel and refined WeChat official account content by integrating trending topics and adjusting the layout, resulting in engagement rates rising by more than 30%
• User Profiling & Lead Generation: Conducted user profiling and built a customer tagging system, collaborating with the sales team to identify 30 potential clients from the follower base, leading to 12 confirmed orders

Digital Marketing Intern at Shenzhen Oya Ri New Material Technology Co., Ltd. (2023-12 – 2024-03)

• Market Expansion: Identified potential customer needs to support B2B marketing, including advertising on platforms like LinkedIn and Google Ads, generating over 20 qualified B2B leads
• Media Operations: Produced more than 10 videos to introduce products of the company and published them on platforms like Facebook and Instagram, resulting in a 50% increase in followers and a 120% increase in impressions over three months

Bachelor of Business Administration (Honours) in Marketing – The Hang Seng University of Hong Kong (2022-09 – 2026-08)

Master of Business Information Systems in Fintech – City University of Hong Kong (2026-09 – 2027-08)