Erin Kwong
Versatile Marketer & Designer | 9+ Years of FMCG Experience in Visual Design, Content Creation & Marketing Support
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關於
Managed social media for 4 restaurant brands, including content creation and meta ads placement; grew 'Yan Yan Restaurant' from 0 to 1,000+ IG followers in 3 months. Spearheaded new dish launches and foodie tasting events, effectively boosting brand awareness and social media engagement. Assisted in designing and distributing marketing materials while liaising with shopping malls for promotional updates.
工作經歷
Marketing Assistant at Hai Lam Catering Ltd (2025-10 – 2026-05)
- Managed social media for 4 restaurant brands, including content creation and meta ads placement; grew 'Yan Yan Restaurant' from 0 to 1,000+ IG followers in 3 months.
- Spearheaded new dish launches and foodie tasting events, effectively boosting brand awareness and social media engagement.
- Assisted in designing and distributing marketing materials while liaising with shopping malls for promotional updates.
- Consolidated monthly food sales data and organized reports to support marketing decision-making.
- Addressed customer inquiries and compiled feedback to suggest practical service improvements.
Digital Graphic Designer at Premier Food Limited (2021-05 – 2025-03)
- Directed visual identity for online platforms, including eShop(91APP), Facebook, HKTVmall, and TV commercials.
- Produced high-engagement content that increased website traffic and maintained consistent market presence.
- Executed promotional materials and social media scheduling in alignment with marketing timelines and seasonal campaigns.
- Coordinated cross-departmental communication to optimize project execution, especially with the marketing and design teams.
Senior Designer at WebVivo Limited (2017-01 – 2021-04)
- Managed design projects for multi-brands with efficient time management (Song WiFi, Snacks To Home, KOL直播買).
- Developed a wide range of marketing collateral, including leaflets, EDMs, online ads, and social media assets.
- Handled product photography and produced product videos for online marketing.
教育背景
Professional Certificate in UI/UX Website Design (Adobe XD & Figma) – HKDMI (2022-04)
Certificate in Product Photography – OUHK (LiPACE) (2019-04)
Higher Diploma in Film and TV – Hong Kong Design Institute (2014-09 – 2016-06)
Foundation Diploma in Design – Hong Kong Institute of Vocational Education (2013-09 – 2014-06)
