Content & Growth Operations Associate (Digital Marketing & Platform Strategy) - Yatour - Boston
(2025-11 - 2026-02)
- Managed a high-frequency content pipeline, producing and publishing 1–2 daily posts on social media focused on Boston travel and lifestyle, ensuring consistency in output and brand positioning
- Optimized content discoverability through strategic keyword selection, topic positioning, and format testing while maintaining compliance with platform moderation standards
- Tracked performance (views, saves, engagement), converted data into actionable insights to refine content strategy
- Performed platform research across OTA ecosystems to assess partnership potential and integration feasibility
- Leveraged AI tools for content ideation and visual generation, improving production efficiency and enhancing overall content quality and consistency
Product & Market Insights Associate - Mission Matters Media - California
(2025-10 - 2026-01)
- Researched competitors and curated insights on 20+ companies and 10,000+ potential clients to uncover market opportunities for US entrepreneurs & industry figures' personal branding projects
- Analyzed audience behaviors and trend to refine the content strategy to optimize multi-platform content, enhancing engagement & resonance across podcasts, books and video initiatives
- Compiled client-facing case studies and reports, translating findings into actionable guidance for campaign execution
Digital Media Specialist - Publicis Communication - Shanghai, China
(2025-06 - 2025-08)
- Orchestrated monthly media planning by integrating platform ecosystem insights, keywords/SEO trends to align campaigns with Disney's evolving business objectives
- Designed & executed traffic-boosting connectivity strategies and key-moment media initiatives, maximizing visibility during offline visits peak seasons and product e-com launches
- Developed data-informed audience spotlighting frameworks, leveraging evaluation matrices to selectively boost high-quality content and implement co-creation amplification strategies on TikTok and RedNote
- Led end-to-end performance analysis across platforms, translating data into actionable insights to refine targeting, optimize investment efficiency, and strengthen conversion to resorts and e-commerce
Digital Marketing Strategist - Obagi Skincare - Shanghai, China
(2024-05 - 2024-08)
- Drove 360° digital marketing in China, managing social, e-commerce, and community channels to expand Obagi's brand reach & influence
- Led new product launches, translating consumer and product insights into creative taglines, campaigns, and cross-channel activations that boosted product awareness
- Directed paid media campaigns, producing creative briefs and targeting guidelines that optimized ROI and amplified reach across Douyin, RED, and e-commerce channels
- Led community engagement and content strategy, designing curated content calendars and co-creation campaigns that encouraged user-generated content (UGC), boosted engagement, and strengthened brand loyalty
