Senior Associate at Mindshare Hong Kong Limited (2024-12 – Present)
Major accounts served: Insurance, Fintech, Fast Food, FMCG, Health & Wellness, FMCG brand
- Handle new campaign briefs from clients to understand their objectives and budgets, recommending optimal ad placements backed by data and clear rationale
- Act as the core contact between clients, internal teams, and vendor sales; handle quotation requests and prepare clear internal briefs
- Manage end-to-end project working timelines to ensure flawless execution and on-time campaign launches
- Prepare monthly performance updates and post-buy reports for clients, utilizing data insights to optimize campaign results
- Support and guide Media Executives in their daily tasks while reporting high-level updates directly to the Director
Digital Planner at PHD Limited (2022-12 – 2024-12)
Major accounts served: Banking brand
- Work closely with clients to understand their objectives and ensure campaign alignment
- Create and implement digital media strategies for clients to meet their business goals
- Assist in budget development, allocation, and management for campaign activities
- Manage campaigns across various channels
- Monitor and review campaign performance regularly, making data-driven recommendations and necessary adjustments to optimize results
- Provide reports to clients on campaign performance, utilizing learnings and insights to deduce actions that improve campaign strategies and achieve campaign KPIs
- Managed payment processes with clients and vendors, ensuring timely and accurate transactions
- Proficient in data entry, ensuring accurate and timely input and maintenance of information in the system
- Handled ad hoc tasks as assigned, providing timely updates and reports to the supervisor
Digital Performance Executive at iProspect Hong Kong Limited (2021-12 – 2022-08)
Major accounts served: Beauty brand
- Check pacing, budget and spending
- Operate and optimize social media platform campaign including posting and monitoring social community
- Handle Ad-copy development
- Generate report of advertising performance
- Prepare weekly, monthly and quarterly reports for all campaign launched
- Convert ad tracking for various digital platforms
- Collaborate with vendors and media partners for media quotation and booking processes
Assistant Program Officer at Global Chinese Network Limited (2019-07 – 2021-09)
- Manage social media presence on Facebook and YouTube to increase followers and subscribers and drive program viewership and audience engagement
- Brainstorm and develop entertaining and creative content for the above shows
- Produce all social media content, including visuals and short videos on Facebook
- Hands-on experience on content creation including pre-production, panels, shooting, storyboard, copywriting, editing, subtitling, post-production, programme archive and manuscript creation
- Monitor the daily operation of the Food Show (為食麻甩騷) and "On the Line (上綱上線)"
- Be one of the hosts of Food Show (為食麻甩騷), "On the Line (上綱上線)" and "Young People Gathering (後生友聚)", live video streaming programs featuring lifestyle and newsworthy topics for target audience age group of 20-30
- Participate in radio dramas that play different roles with different voices
