景棓 陳

With over six years of extensive experience in SEO and digital marketing, I would describe my self as an all rounded digital marketing guy.

In my current role as an APAC SEO Specialist at lululemon, I have successfully leveraged my expertise in SEO to achieve improved keyword rankings and substantial organic traffic growth in APAC regions by 18-27%.

Furthermore, I am currently pursuing a Master of Science degree in Information Systems Management at Hong Kong University of Science and Technology. This academic journey has provided me with a solid foundation in managing digital projects and has equipped me with cutting-edge skills in leveraging machine learning and other advanced technologies to drive business success.

APR 2022 – NOW

APAC SEO Specialist, lululemon

• Optimize On-site SEO elements for APAC regions on SFCC to boost keywords ranking
• Enable & QA new site launch, including Traditional Chinese and Singapore
• Coordinate with local teams for seasonal marketing campaigns
• Report SEO quarterly result in terms of revenue, traffic and keywords ranking
• Manage SEO agency for content creation, technical SEO suggestion
• Provide training session to other teams for better understanding on Google SEO standard

AUG 2020 – APR 2022

Senior SEO Specialist, Firstpage Digital

• Review 100+ clients’ site in order in stand with Google SEO standard via professional SEO tools
• Improve clients’ Onsite SEO by coding in HTML at backend to boost ranking
• Prepare keyword proposals for teammates to present our SEO strategy with guarantees to clients

SEPT 2019 – JULY 2020

Content Marketing / SEO Specialist, StubHub

• Optimize On-site SEO elements for Hong Kong and Taiwan markets
• Coordinate with Marketing Mangers to capture customers in different regions with SEM & SEO
• Review SEO monthly result with SEO analytics tools and execute following up plans

FEB 2018 – JULY 2019

Digital Marketing Executive, Strategic Digital Marketing Company Limited

• Strategies digital marketing promotion for 30+ projects in Hong Kong, China, Macau and oversea

OCT 2016 – JAN 2018

Digital Marketing Intern, Strategic Digital Marketing Company Limited

SEP 2022 – NOW

Master of Science, Hong Kong University of Science and Technology

Major in Information Systems Management; CGPA 4.08

SEP 2015 – JULY 2017

Bachelor of Business Administration, City University of Hong Kong

Major in International Business; CGPA 3.19

SEP 2013 – JULY 2015

Associate of Business Administration, Community College of City University

Major in General Management; CGPA 3.39