Katie Cheung

Marketing Officer at Buy&Ship (2023-01 – 2025-12)

• Wrote engaging articles and Facebook posts related to beauty,fashion,and food to drive SEO performance and enhance brand visibility
• Partnered with KOLs to create engaging video content and Instagram posts, significantly enhancing brand awareness and driving sales
• Developed and implemented CRM strategies for EDM and app push notifications to reactivate lapsed customers and attract new sign-ups
• Designed and executed targeted marketing campaigns for seasonal offers, focusing on maximizing customer engagement and conversion rates

Copywriter & Account Executive at Rhapsody Factory (2022-01 – 2023-12)

• Copywriting for advertising materials for well known insurance companies, such as AXA Hong Kong, Prudential Hong Kong etc.
• Created ideas, theme and scripts for promotion videos and interviews
• Collaborated and proposed design direction with in-house designer to develop promotion materials for clients
• Provided administrative and secretarial support for Executive

Copywriter at Commercial Broadcasting Corporation Limited (2019-01 – 2022-12)

• Wrote and edited radio advertising scripts and press releases for multiple clients
• Developed excellent tactical campaigns, events and tag-lines to gain brand awareness
• Performed extensive research and analysed customer behaviour to develop effective campaign

Bachelor of Film Practice in Film Practice – Newcastle University (2016-01 – 2019-12)