Digital Marketing Associate at NIKSUN BEAUTY (2026-01 – Present)
- Managed two Xiaohongshu accounts (beauty salon and brand) content planning, copywriting, and daily posting.
- Grew the brand account to 100+ organic followers in 3 months; increased inquiries and acquired instore customers for the salon account.
- Created monthly content calendars, tracked impressions and engagement, and produced monthly reports to optimize content direction.
- Researched the onboarding process for Dianping/Meituan and Xiaohongshu bonded warehouse operations, and delivered a research report.
Cross-border e-commerce assistant at Pitanium (Here We Seoul Ltd.) (2024-05 – 2024-10)
- Responsible for daily maintenance of stores on multiple platforms and product management.
- Based on the different tones of Little Red Book, Tmall and WeChat platforms, to plan and implement monthly marketing activities for stores.
- Beautiful sales copywriting and organize and review relevant information and pictures.
- Track order information on various platforms, handle pre-sales and after-sales issues.
- Maintain and develop customer relationships.
AE Intern at Guangzhou Social-touch Technology Co, Ltd. (2022-07 – 2022-10)
- Provided creative planning based on client needs.
- Controlled the strategy and execution of the project, and promoted the project process.
- Coordinated the needs of all parties, including customer opinions and internal department ideas and planning.
Content Marketing Assistant at Guangzhou I2mago Technology Co, Ltd. (2022-03 – 2022-06)
- Responsible for daily live broadcast script planning to increase order volume.
- Responsible for writing monthly tweets and product testimonials on Jingdong website to improve product competitiveness.
- Responsible for daily review and optimization of partner agencies' scripts to improve the attractiveness of articles.
