Kim Lau

Strategic account lead with 3+ years of experience driving integrated marketing campaigns, large-scale experiential events, and influencer programs across APAC. Proven track record managing global lifestyle brands including Nike and Samsung, leading multi-million-dollar projects and events with 12,000+ attendees. Strong in translating brand strategy into scalable community platforms and commercially impactful activations.

Ready to step into Account Manager / Integrated Lead roles within 4As global agencies or forward-thinking in-house teams.

Senior Account Executive at Hybrid Group Limited (2021-11 – 2024-07)

Led end-to-end strategic account management across premium lifestyle and corporate portfolios, overseeing brand activation, experiential marketing, influencer strategy, and regional expansion initiatives.

• Strategic Launch: Conceptualized and launched Nike's first structured membership & community engagement platform in HK.
• Community Growth: Built partnerships with 10+ fitness communities and established the 'Nike Community Leaders' framework, onboarding 10 ambassadors.
• Program Management: Delivered 100+ sessions over 20 months, engaging 750+ participants and managing 50+ instructors across strategy, logistics, and CRM.
• Business Impact: Successfully drove Nike's CRM objectives—focusing on new member recruitment and reactivation—through an always-on community model.
• Flagship Execution: Managed the flagship HK edition featuring 70+ brands and 12,000+ attendees through multi-stage programming.
• Remote Expansion & Negotiation: Spearheaded the Singapore market entry (Aug 2024) entirely remotely. Conducted deep market research and tailored negotiations to secure top-tier local studios.
• Program Development: Curated and executed a comprehensive 2-day, 2-stage program featuring 27 classes and 30+ premium instructors, establishing a foundation for APAC expansion.

Account Executive at 505 United Limited (2021-06 – 2021-08)

• Supported integrated campaigns and activations across sports, entertainment, and education sectors.
• Contributed to pitching, concept development, and execution for international brand accounts.

BBA (Hons) in Marketing – The Hang Seng University of Hong Kong