L Minnie

Eager to leverage my design expertise, problem-solving, and communication skills to excel in a marketing role where I can creatively connect with audiences and deliver visual solutions.

Multimedia Designer at Zlashy Limited (2025-05 – Present)

• Directed monthly marketing photo shoots, managing model selection and styling. Collaborated with retail locations to curate and feature seasonal products and menu items for campaign materials.

Creative Designer at Zynthesis Co. Ltd (2022-10 – 2024-10)

• Spearheaded the development of strategically-aligned social media content frameworks; optimized the team's workflow to drive a 300% improvement in lead time.
• Designed cohesive suite of visually engaging event materials; from customized photo props to branded event souvenirs, crafting on-brand experiences for attendees from start to finish.
• Collaborated with the team on social media campaigns, achieving an 9% increase follower growth through effective page-like ad strategies, and 400% in followers' engagement.

Design Internship at Sixstation Workshop (2021-06 – 2021-09)

• Assisted in organizing "The Flow of Life" as part of the "Art>• Secured high-profile pitching projects with impactful proposals and developed the visual identity for the 15th Hong Kong Arts Development Awards, enhancing the event's brand presence in digital and print materials.

BA (Hons) in Communication Design – Hong Kong Polytechnic University (2020 – 2022)

Higher Diploma in Visual Communication – HKU SPACE Community College (2018 – 2020)