Lai Wei

Detail-oriented and analytical professional with a strong foundation in applied mathematics and statistics. Proficient in financial modeling, data analysis, and valuation techniques, with hands-on experience in SQL, Python, and Excel for quantitative analysis. Fluent in English, and Mandarin, with excellent interpersonal and communication skills. I am eager to immerse myself in a dynamic environment, collaborate with professionals and acquire indispensable skills.

Financial Analyst Internship at DiDi Technology (2020-01 – 2021-12)

• Competitive Analysis: Conducted a comprehensive analysis of competitor applications and utilised SEO analytics tools such as Google Analytics to monitor social media platforms, including Facebook and Instagram. Executed SWOT analysis to inform strategic decisions, resulting in a 23% increase in market share through optimised marketing strategies.
• SQL Data Analysis: Utilised SQL queries and tools like MySQL Workbench to clean and retrieve data, focusing on key performance indicators such as New Customer Growth Rate (+12%), Customer Retention Rate (+25%), and Daily/Weekly/Monthly Active Users. Contributed to acquiring new customers and enhancing customer loyalty through data-driven insights.
• Data Visualisation: Developed and maintained dashboards and reports to visualise data using Python and Tableau, ensuring accessibility and comprehension for non-technical stakeholders.
• Predictive Analytics: Applied Python libraries such as Pandas and NumPy to conduct trend analysis and predictive modelling, identifying emerging market trends and customer behaviours that informed proactive decision-making and strategic planning.

Digital Marketing Internship at Product Care Association (2021-01 – 2022-12)

• Formulated and executed an SEO strategy utilizing Google Search Console, enhancing page rankings.
• Performed comprehensive analysis using Google Analytics to discern key traffic sources, bounce rates, and user behavior patterns, facilitating data-driven strategic marketing decisions and significantly enhancing campaign targeting through collaboration with cross-functional teams.
• Contributed to the redesign of website navigation employing A/B testing tools like Optimizely, resulting in heightened user engagement and a reduction in bounce rate.
• Implemented a targeted social media marketing campaign on Facebook and Instagram using Facebook Insights and Instagram Analytics, achieving increased brand awareness and follower engagement over a three-month period.
• Utilized data-driven insights from Google Analytics and social media analytics platforms to refine blog posts and video content strategy, leading to elevated content engagement rates and a more targeted approach to content creation.

Marketing and Social Media Coordinator at UBC AMS (2022-08 – 2023-04)

• Partnered with the Marketing Lead to conceptualize and create themed content, including interactive stories and promotional graphics for TikTok and Instagram, utilizing Canva and Adobe Photoshop
• Administered and interacted with comments and messages on platforms such as Instagram and Facebook, employing community management tools to cultivate positive interactions
• Coordinated and implemented monthly events, including workshops and networking sessions
• Collaborated with cross-functional teams, including product development and customer service, to align social media marketing strategies with organizational objectives, ensuring consistent brand messaging and contributing to a cohesive customer experience across all touchpoints.

Master of Mathematics in Mathematics – University of New South Wales (2023-01 – 2025-12)

Bachelor of Science in Mathematics, Statistics – University of British Columbia (2018-01 – 2023-12)