Lin Xiao

✨ I’m Kyla Xiao, a media and communications enthusiast with a solid foundation in client servicing, event planning, and creative storytelling.

🤝 My strength lies in clear communication and building trust with clients—delivering customized solutions while keeping projects on track. I’ve also successfully led and executed offline and online events, from WeChat campaigns, film festivals to fan meetups.

🎬 Beyond strategy and execution, I’m passionate about creativity. From producing short films to editing promotional videos, I enjoy crafting visual stories that connect with audiences.

Finished my master’s in Producing for Film, Television and New Media at HKBU, I’m actively exploring opportunities where I can blend creativity with execution, especially in client-focused roles in media, entertainment, or branding.

Content Creator at Navitas (Present)

• Content Creation & Localization: Accurately captured Chinese social media platform (RED, WeChat) algorithms and youth preferences to reconstruct overseas university materials into localized content. Developed promotional strategies that successfully funneled online traffic to offline inquiries, boosting video views from 100+ to 10,000+ and increasing user engagement rates by 200%.
• Cross-Functional Campaign Planning: Acted as the central hub coordinating universities, alumni, professors, and internal production teams. Managed various content projects (interviews), ensuring timely execution and significantly strengthening long-term partnerships.
• Offline Event Execution: Involved in 3 offline promotional events for partner institutions. Efficiently coordinated venue booking and material distribution, ensuring seamless integration between online pre-heating and offline execution to maximize campaign reach.

Account Executive at ChatLabs (2022-08 – 2023-06)

• B2B Client Communication & Relationship Management: Served as the primary point of contact for international brand clients, leading daily requirement negotiations and platform operations training. Customized localized digital communication projects with a win-win mindset, maintaining stable B2B partnerships and achieving a 100% client renewal rate.
• Project Coordination & Execution: Led commercial projects within the WeChat ecosystem. Coordinated brand clients, product, design, technical teams, and external vendors. Strictly controlled core development milestones, successfully launching an e-commerce Mini Program for a European jewelry brand from scratch in the Chinese market.
• Market Research & Data Insights: Delivered weekly analysis reports combining user behavior and market data. Proactively identified commercial opportunities and provide optimization strategies (e.g., promotion cadence, page flow), empowering client business growth.

Content Marketing Intern at Publicis Groupe (2021-09 – 2022-01)

• Entertainment IP Marketing Support: Participated in integrated marketing projects for major entertainment IPs (variety shows). Customized creative campaigns based on user preferences and cultural traits, to enhance brand exposure and audience engagement.
• Entertainment Market Insights & Artist Scouting: Monitored the entertainment market and youth trends in mainland China with strong industry sensitivity. Conducted 20+ in-depth case studies on artist commercial value, assessed the alignment between potential artists and brand/platform tones to provide high-conversion references for localized events.
• Campaign Tracking & Content Optimization: Tracked campaign and social media performance end-to-end, producing data reports. Extracted actionable insights on user feedback and behavioral preferences to propose concrete optimization strategies for future content.

(2023-09 – 2024-07) Master in Producing for Film, Television and New Media – Hong Kong Baptist University

(2018-09 – 2022-06) Bachelor in Internet and New Media – Guangzhou University