Madeline Hui

Skilled in translating complex business and user requirements into clear, intuitive experiences, with a strong focus on interaction design, design systems, and cross-functional collaboration.

UI UX Designer at GHO Sydney (2022-05 – 2026-02)

An award-winning creative and digital agency.

• Led end-to-end UX and UI design for large-scale web and mobile products across multiple client projects
• Created high-fidelity prototypes in Figma for stakeholder alignment and development
• Collaborated with cross-functional teams to deliver consistent design outcomes

UI UX Designer at Hello Sunday Morning (2019-11 – 2022-04)

Digital health organization focused on rethinking alcohol culture.

• Designed mobile-first interfaces for a digital health platform
• Delivered consistent, brand-aligned UI across customer and staff products
• Collaborated with product and clinical teams to translate behavioural insights into user-centred design solutions

UI UX Designer at Cavaon (2018-06 – 2019-10)

Creative agency offering website design & development, and tour booking software.

• Designed websites and e-commerce platforms across multiple industries
• Supported marketing campaigns with digital assets and microsites
• Collaborated with developers to deliver responsive web experiences

TDK bootcamp – The Design Kids (2019)

User Experience Design – Academy Xi (2017)

Bachelor of Visual Communication – University of Technology Sydney (2014 – 2018)