Pak Hun Lam

Dedicated fashion enthusiast with experience spanning luxury fashion, project management, brand marketing and event coordination. Proven ability to work independently as a successful Personal Stylist, while also delivering large-scale projects in architecture and urban renewal. Skilled in social media engagement, content creation and digital clienteling to maximize sales and build lasting client relationships. Adept at bridging creative vision with operational execution across diverse sectors.

Private Client Stylist at 24S (LVMH) (2020-10 – 2022-11)

• 'Live in Paris' Experience & Conciergerie Sourcing: Delivered the 'Live in Paris' shopping experience for international VIC clients, bringing the magic of Parisian luxury directly to customers in their homes. Leveraged the Conciergerie sourcing service to provide access to products beyond 24S's standard selection, sourcing coveted pieces from Dior on Rue Saint-Honoré, to the Loewe shop on Avenue Montaigne. Partnered with our sister company Le Bon Marché, maximized sales opportunities by fulfilling client requests.
• Top Sales Performance & Data Analytics: Consistently achieved monthly sales targets by 20% as the highest-performing sales member on the team, leveraging a personal client network, exceptional product knowledge, and data-driven clienteling strategies. Applied strong data analytics skills to identify potential high-value clients, track purchasing behaviors, and pinpoint emerging trends and popular items, transforming insights into actionable sales strategies. Provided regular data-driven feedback and trend reports to buyers and brand vendors to inform seasonal buying, inventory allocation, and collection development.
• Digital Clienteling & VIC Experience Optimization: Increased customer conversion and retention through digital tools including live shopping, social media, and WeChat. Utilized company's loyalty program 'Journée Privilège' into personalized styling journeys, ensuring long-term engagement through bespoke rewards.

Utilized

Seer to create visually compelling fashion lookbooks and targeted email newsletters.

• Event Participation & Organization: Participated in and assisted organizing 24S events, including the LVMH Prize 2022 Cocktail Party, Mugler VIC event with Casey Cadwallader, and David Koma summer dinner in Saint Tropez. Actively engaged with guests to increase post-event ROI.
• Greater China Market Strategy: Provided consultation on developing the 24S WeChat Mini Program and reforming the marketing plan to adapt to the Greater China market, including sending Lunar New Year gift cards and implementing exclusive promotions for festive Chinese events such as Singles' Day and the Lunar new year.

Personal Shopper Freelance at SHOPWITHHUN (2014-05 – Present)

Independent personal stylist specializing in bespoke styling solutions for a discerning clientele primarily from Hong Kong, Taiwan, and China.

• Aesthetic Product Presentation: Known for driving remote sales through visually compelling, aspirational product storytelling. Apply a sophisticated eye for composition and styling to all product photography and client presentations. Transform standard product shots into cohesive, lifestyle-driven visual narratives that evoke aspiration and drive purchase desire.
• Dedicated Client Communication: Respond promptly to all client enquiries, providing immediate feedback and guidance to facilitate timely purchasing decisions for limited-edition and high-demand items.
• Trend Analysis & Forecasting: Maintain continuous awareness of current fashion trends, seasonal shifts, and emerging designers. Monitor runway collections and retail buying patterns to anticipate what will resonate.
• Global Sourcing Network & Affiliation Partnerships with Farfetch, 24S, and Moda Operandi, providing access to exclusive collections.

Fashion Stylist at I.T Hong Kong (2017-11 – 2018-07)

• Cultivated high-spending clientele, delivering personalized styling that drove sales and brand loyalty.
• Exclusive partnerships with Comme des Garçons and A Bathing Ape, managing the customer journey from limited drops to in-store experiences.
• Partnered with VM team to uphold brand standards across floor sets, mannequins, and displays.
• Managed inventory control and stock takes to ensure product availability for top-tier clients.

Project Manager at Studio Urban design (2016-01 – 2017-01)

Served as Project Manager for a complex urban renewal initiative in Beishan District, Zhuhai, on behalf of Huafa Group, a leading state-owned enterprise and renowned comprehensive corporation in China. The project focused on revitalizing historic areas while integrating modern infrastructure and preserving cultural heritage. Responsible for end-to-end project management, including conceptual development, 3D visualization, government coordination, design oversight, construction management, budget control, and stakeholder engagement.

• Client Liaison & On-Site Presence: Made frequent trips to Zhuhai to maintain close collaboration with Huafa Group client representatives. Conducted regular on-site inspections to assess existing building conditions, evaluate structural integrity and make critical determinations regarding which buildings warranted preservation or restoration and which required dismantling to accommodate new development.
• Client Relationship Management: Served as the primary point of contact for Huafa Group. Managed client expectations, provided regular project updates, and ensured all deliverables aligned with corporate objectives and quality standards.
• Conceptual Development & 3D Visualization: Led the early-stage development process by generating conceptual ideas and producing detailed 3D drawings that translated vision into visual frameworks. Created presentation materials to communicate design concepts to Huafa Group executives, government stakeholders, and community members, facilitating alignment and securing project approval.

Marketing Executive at Charmonde Luxury Watches Ltd. (2013-05 – 2014-11)

Reported to Christie Wo, Founder & CEO and prominent Hong Kong celebrity, assisting as a key member of a lean executive team responsible for driving the brand's marketing strategy and execution.

• Conceptualized and campaigns and photoshoots for in-house brand Chouette and Swiss brand Tendence (official distributor for Greater China), overseeing creative direction, styling, and post-production to ensure visuals reflected each brand's unique positioning. produced in-house marketing
• Cultivated and maintained relationships with magazines and media outlets, including New Monday, Milk, and key local publications, securing editorial features, product placements, and cover stories to drive brand awareness and earned media exposure.
• Collaborated with celebrities, KOLs, and media partners to amplify brand visibility across Greater China, leveraging the CEO's public profile and industry connections to secure high-impact partnerships.
• Planned and executed exclusive client events, product launches, and marketing campaigns, collaborating with retail partners like SOGO, I.T, Justwatch and vendors to deliver elevated brand experiences.

Account Executive at Syma Expo Asia (2011-11 – 2012-12)

Exhibition design and construction professional specializing in custom booth fabrication, 3D design, and end-to-end project management. Experienced in delivering high-quality exhibition spaces for corporate clients across major international trade shows in Asia. Participated in Cosmoprof Asia (Singapore), Canton Fair (Guangzhou), and key exhibitions across Hong Kong and China.

• Site Inspection & Feasibility: Conducted on-site assessments at exhibition venues to evaluate spatial constraints, structural requirements, and technical feasibility, informing design and construction planning.
• 3D Design & Visualization: Created 3D design renderings and detailed booth layouts, translating client brand identity and functional needs into compelling exhibition spaces.
• Price Quotation & Cost Estimation: Prepared detailed quotations and cost estimates, collaborating with engineers, electricians, and production specialists to determine material selection and construction methodologies.
• Construction & Production Supervision: Oversaw booth construction, special display fabrication, and installation processes, ensuring adherence to design specifications, quality standards, and safety regulations.
• Team Coordination: Supervised cross-functional teams across 3D design, graphic design, construction, and installation, managing timelines and resources to ensure flawless delivery.

National Diploma in Art & Design – Wigan & Leigh College (2009-09 – 2011-07)

HKCEE in Secondary school – Rosaryhill school (2002-09 – 2008-07)