Peggie Kei

Creative Content & Communications Specialist with a background in digital media, brand storytelling, and visual concepts. Skilled in bilingual content creation, trend analysis, and project coordination. Adaptable, detail-oriented, and effective at translating brand messaging into engaging campaign and audience touchpoints.

Feature Writer at Vogue Hong Kong (2025-04 – 2026-07)

Digital Writer at Vogue Hong Kong (2023-04 – 2024-12)

• Write feature stories across art, culture and lifestyle for print and digital platforms
• Pitch and develop timely story angles based on cultural conversations, trend developments and audience interest
• Conduct multilingual interviews with designers, artists and industry figures
• Assist manager editor with proofreading, copy editing and layout reviews
• Translate and adapted regional articles into Chinese for local media audience

Assistant Visual Merchandiser at I.T Apparels Limited (2022-07 – 2023-04)

• Developed campaign slogans and visual concepts for stores
• Designed campaign graphics and in-store installation mock-up
• Coordinated store installations, prop sourcing and production support

Junior Handbag Designer at Noiranca (2021-06 – 2022-07)

• Supported handbag design and product development from concept to production
• Conducted trend research and translated into design ideas
• Assisted with product photoshoot styling

BA (Hons) in Fashion Design – Middlesex University London (2017 – 2020)