Phoebe Wu

Creative Marketer with 2 years of solid experience specializing in digital storytelling and brand engagement. By combining analytical Social Science frameworks with modern digital strategy, I build meaningful connections between brands and their communities. Passionate about producing compelling visual narratives that cut through the noise and drive authentic audience growth.

Digital Marketing Executive at World Family Limited (2024-04 – Present)

• Multi-Channel Marketing: Manage end-to-end digital campaigns across social, email, and web, utilizing data-driven A/B testing to optimize ROI.
• Multimedia Creation: Produce high-quality copywriting, video, and graphic assets for both digital platforms and printed exhibition materials.
• Market Analysis: Monitor industry trends and competitor landscapes to inform marketing strategy and lead-generation efforts.
• UGC Coordination: Manage member relations and community outreach for User-Generated Content campaigns.

Yoga Teacher at Self-Employed (2021-09 – Present)

• Brand Strategy & Positioning: Established a unique brand identity and authority through strategic storytelling to drive market differentiation.
• Multimedia & Growth Marketing: Produced high-engagement video and photo content to scale social media presence and audience interaction.
• Conversion & Community Management: Managed full-cycle social funnels to foster a loyal community and convert organic followers into active enrollments.

Digital Marketing Assistant at Move Hub Limited (2023-11 – 2024-01)

• UI & Visual Design: Designed user interface components and promotional assets for company's App to enhance user experience.
• Content Creation for APP 1993: Developed graphic designs and authored "free content" articles for App1993 ad-points.
• Web Framework Implementation: Utilized Bootstrap to construct and optimize responsive web layouts for digital content distribution.

Digital Marketing Intern at Archiparti (2021-06 – 2021-08)

• Web Design & SEO: Developed website UI and authored SEO-optimized blog content to enhance site visibility and user experience.
• Affiliate & Web Development: Managed cross-domain web development and affiliate link ecosystems to ensure seamless platform integration.
• Performance Optimization: Analyzed and refined digital touchpoints, successfully increasing CTR across website and affiliate assets.

Bachelor of Social Sciences in Psychology, Minor in Journalism & Media Studies – The University of Hong Kong (2019 – 2023)

HKDSE – TWGHs Wong Fut Nam College (2013 – 2019)