Sathya Krishnamurthy

5+ years of design experience in Graphic, Web, and Print design. Conceptualized ideas and developed creative content for 50+ posters, brochures, flyers, and signage, resulting in a 30% increase in market awareness. Designed end-to-end user interface design for analytics platforms, e-commerce websites, and mobile apps.

Developed and deployed engaging email notifications for multiple products, resulting in a 20% increase in email open rates. Collaborated with Founders, Business Analysts, Designers, and Developers to create pitch decks, logos, branding, landing pages, and clickable prototypes for 25+ startups to attract investors. Conceptualized ideas, photographed, designed, and developed catalogues featuring 100+ products, and collaborated with print houses to complete the project under strict deadlines.

Freelance Designer (2024-01 – Present)

Freelance design work for small businesses and startups

• Designed logos, brand kits, and marketing materials for small businesses and startups
• Translated creative briefs into polished visual concepts aligned with brand strategy and audience goals
• Created social media creatives and digital ads aligned with brand voice and audience goals
• Create educational brochures, flyers and poster for clients through multiple design iterations
• Managed multiple projects simultaneously while meeting timelines and quality standards

UX/UI and Web Designer at Bell Canada (2021-01 – 2024-12)

UX/UI and Web design for marketplace platform, analytics dashboard, and billing systems

• Increased year-over-year (YoY) revenue by 40% through improvements in the user experience design of the marketplace platform, along with collaboration with business stakeholders and vendors.
• Boosted cross-team collaboration by 35% by designing the user interface of the Analytics dashboard to transform complex data into visually intuitive, actionable insights.
• Reduced development costs by 50% by designing and developing email notifications and Terms and Conditions webpages.
• Reduced onboarding time by 25% through the creation of an interactive PDF pre-sales and onboarding checklist.
• Designed and maintained banners, icons, logos, and over 100 graphics on the internal platform, ensuring adherence to Bell brand guidelines.
• Designed over 30 personalized cloud customer billing invoices monthly, adhering to Bell Brand guidelines for each client.

Web & Graphic Designer at Venture Development Institute (2020-01 – 2021-12)

Design work for startup incubator program including pitch decks, branding, and prototypes

• Designed 50+ pitch decks, logos, brand identities, worksheets, resource documents, and other study materials for teams in the incubator program.
• Designed and delivered clickable prototypes for 30+ startups to attract investors, collectively raising $3M in funding.
• Reduced costs by 70% through design collaboration with developers to create a browser-based video conferencing solution.
• Designed user interfaces, user flows, sitemaps, wireframes, prototypes, and mockups for the incubator dashboard.
• Utilized Premiere Pro to edit 360-degree videos for Virtualief, a VR-based stress relief solution.

Web & Graphic Designer at TAG Hardware (2017-01 – 2020-12)

E-commerce website design, product photography, and catalogue design

• Increased e-commerce website conversion rate by 51% and online revenue by 47%.
• Managed all e-commerce website sales, photographed 100+ products, designed specs, maintained website content and assisted in storefront sales.
• Conceptualized and designed catalogues with 100+ products, rolled out to 500+ stores in North America which brought in new clients and increased online and in-store sales.
• Designed newsletters, managed social media accounts and created marketing plans which increased sales by 25%.
• Redesigned and delivered wireframes, prototypes, and user interface designs for e-commerce website.

User Experience Professional in User Experience Design – Skillcrush

Bachelor of Fine Arts in Fine Arts – Madras University