Siu Ming Kwok

Dynamic and results-driven Business Development professional with a proven track record in scaling operations across Hong Kong and Middle Eastern markets. Currently leading a cross-cultural sales team of 8 in Kuwait, specializing in strategic partnerships and regional market expansion. Possesses a unique blend of financial acumen and operational leadership, with deep expertise in navigating complex negotiations and delivering sustainable revenue growth in fast-paced environments.

Adept at leveraging consumer insights and platform dynamics to optimize account performance and drive market-leading results.

Business Development Manager at Meituan Keeta (2025-06 – Present)

Led and structured a multicultural sales team specializing in strategic partnerships and regional market expansion in the Middle East.

• Led and structured a multicultural sales team of 8 (comprising Jordanian, Kuwaiti, and Lebanese members) to break cultural barriers and successfully penetrate diverse market segments
• Achieved a national-high penetration rate of 53.2% for top-tier merchants, winning the internal 'Pinnacle of Success Award' for being the fastest team to reach targets
• Spearheaded the 'Promo Dish' coverage initiative, reaching a record 73.79% penetration rate, which surpassed the departmental average by 10.7% and ranked highest across all teams
• Implemented a 'Professional Expert + Tactical Lead' mentorship model, promoting high-performing members to captains to optimize team cohesion and accelerate the growth of new recruits

City Key Account Manager at Meituan Keeta (2024-12 – 2025-05)

Managed high-potential key accounts and successfully doubled GMV for multiple emerging brands while maintaining highest performance metrics in the region.

• Managed high-potential Key Accounts and successfully doubled the GMV for multiple emerging brands within a four-month period
• Maintained the highest average daily GMV and order volume in the New Territories region within the City Key Account (CKA) department
• Stabilized and revitalized underperforming accounts by developing data-driven performance plans and tailored marketing strategies for merchant partners
• Optimized merchant reliance on the platform through professional data analysis, strategic promotional advice, and leveraging platform resources to achieve win-win outcomes

Business Development Specialist (SMB Team) at Meituan Keeta (2023-08 – 2024-12)

Recognized as top performer in merchant acquisition and scaling operations, securing strategic partnerships with premium brands.

• Recognized as the fastest team member to achieve 100% of acquisition goals, significantly outperforming the team average of 82.9%
• Successfully scaled merchant operations, helping local partners (e.g., in Fanling) increase average daily takeout orders from 10 to over 50
• Secured strategic partnerships with Michelin-recognized brands, including Putien and Uncle Fong Hotpot Restaurant
• Consistently exceeded district targets, reaching 119.96% of the monthly order volume goal for the assigned region

Wealth Management Manager at AIA (2020-10 – 2023-07)

Qualified financial professional specializing in wealth management with exceptional sales performance and leadership recognition.

• Qualified for the 2022 MDRT (Million Dollar Round Table), placing within the top 5% of financial professionals globally based on sales excellence
• Promoted to Assistant Unit Manager in recognition of outstanding individual performance and leadership potential within the team
• Invited by AIA as a guest speaker at the Hong Kong Convention and Exhibition Centre to share success strategies and motivate industry peers

B.A. in Chinese and History – City University of Hong Kong (2016 – 2020)