Marko Dakic

Digital transformation and IT delivery professional with extensive experience in regional e-commerce platforms, retail and insurance.

Former

Head of IT Development and Head of IT Sector for E-commerce, with a track record of leading cross-functional initiatives, coordinating platform development and integrations, and aligning business and technical priorities. Experienced in product roadmaps, Agile delivery, stakeholder and vendor coordination, IT budget planning and operational improvement. More recently involved in AI/RPA process analysis and hands-on AI agent development.

Interested in strategic programs that turn technology investments into practical business outcomes.

AI & RPA Business Analyst at Croatia Osiguranje d.d. (2026-08 – Present)

Working on business analysis and delivery preparation for AI/RPA initiatives, collaborating with process owners and development teams to translate operational needs into workable automation requirements.

• Analyse AS-IS and proposed TO-BE workflows, document process steps, business rules, exceptions and open questions for automation initiatives.
• Work with business stakeholders and developers to clarify requirements, assess technical feasibility and refine specifications before development.
• Support coordination of ongoing RPA initiatives, including e-communication and payment-related administrative processes, with emphasis on dependencies and handovers.
• Built and tested a Microsoft Copilot Studio agent for document comparison against SharePoint content, with user-controlled updates and business-user testing.

Digital Strategy & Process Expert at Croatia Osiguranje d.d. (2025-05 – 2026-08)

Product Owner for digital self-service and e-commerce experiences across insurance product lines, translating business goals into product requirements and coordinating delivery across IT, Marketing, Legal and Operations.

• Managed and prioritised the digital product backlog to support online sales performance and customer journey improvements.
• Defined and refined user stories, acceptance criteria and delivery priorities in collaboration with stakeholders and development teams.
• Supported optimisation of digital funnels, checkout processes and self-service journeys through analytics and UX insights.
• Coordinated cross-functional discussions on platform enhancements, integrations and release readiness to address dependencies and blockers.

Ecommerce Product Manager / Scrum Product Owner at mStart plus d.o.o. (2021-11 – 2024-12)

E-commerce Product Manager and Scrum Product Owner (CSPO®) for digital commerce solutions within Fortenova Group across Croatia, Slovenia, Serbia, Bosnia and Herzegovina, and Montenegro.

• Owned product vision and strategy for the e-commerce domain across multiple regional markets.
• Managed product roadmaps and backlogs, setting priorities in line with business objectives and stakeholder needs.
• Worked closely with internal and external stakeholders to identify delivery challenges, align priorities and support product decisions.
• Drove release planning and coordinated enablement activities, including internal training, documentation and troubleshooting.
• Created and refined user stories with delivery teams to support continuous product improvement and predictable sprint delivery.

Head of IT Development at eKupi d.o.o. (2020-07 – 2021-11)

• Led planning and implementation of a regional e-commerce platform across five markets (Croatia, Serbia, Bosnia and Herzegovina, North Macedonia and Montenegro), coordinating business and IT teams.
• Analysed and optimised business and IT processes, introducing new workflows and upgrading systems to improve operational efficiency and digital performance.
• Designed and delivered internal training programmes and workshops to support digital adoption and collaboration between business and technical teams.
• Managed system integrations with internal and external platforms while coordinating technical support for business users across multiple markets.
• Oversaw IT budget planning and allocation, aligning technology investments and resources with business priorities.

Head of IT Sector for Ecommerce at Konzum plus d.o.o. (2017-09 – 2020-07)

• Led development and continuous improvement of a regional e-commerce platform, overseeing digital experience, platform capabilities and integrations with internal and external systems.
• Coordinated cross-functional teams across IT, business stakeholders and external vendors to deliver platform enhancements and strategic digital initiatives.
• Analysed customer journeys and platform performance to identify opportunities for web and mobile improvements.
• Managed change and incident situations across the e-commerce platform, balancing business continuity with delivery of new capabilities.
• Supported digital marketing and online campaigns by aligning platform functionality with business and sales objectives.

Online Platforms Specialist at Konzum plus d.o.o. (2015-10 – 2017-09)

• Managed and improved company digital platforms including corporate websites, webshop and supporting digital channels.
• Participated in the strategic planning and delivery of e-commerce initiatives, supporting the development and launch of the Konzum Klik online platform.
• Coordinated third-party agencies and technology partners in implementing platform improvements and resolving technical issues.
• Monitored digital trends and user experience insights to identify opportunities for platform enhancements.

Bachelor’s Degree in Business Informatics / Digital Systems – VERN’ University, Zagreb