Sanjin Bašić

Lifecycle marketing specialist with 10+ years of hands-on experience in email, push, retention, CRM, segmentation and marketing automation. I build campaigns end-to-end, work comfortably at large audience scale, and connect marketing execution with technical automation. Strongest in turning complex, repetitive campaign operations into structured, measurable workflows that improve targeting, engagement and efficiency.

Marketing Manager at Syncspert LTD (2019 – 2026)

• Owned lifecycle marketing for 2 brands across email, push and social media, building campaigns from copy and creative through segmentation, backend setup, deployment and reporting.
• Managed ~240K–250K email subscribers and ~300K push subscribers; automated recurring weekly/monthly sends and used segmentation as a core targeting strategy.
• Created HTML/block-based emails and push campaigns, ran A/B tests, maintained performance reporting, and produced social creatives/captions.

Push Notification Specialist at Traffic Mansion (2024 – 2025)

• Managed push engagement across 200+ adult dating funnels; reworked automated messaging, introduced live pushes and cleaned audience segments across an initial ~1.3M subscriber base.
• Reached approximately 800K active push subscribers with CTRs well above 15%. Built a Postman + Google Sheets + n8n + OneSignal workflow from scratch, reducing scheduling from ~1 week to ~2 hours.
• Supported SMS campaigns and created training materials for operational handover.

Email / Affiliate Marketing at Algo Affiliates (2016 – 2024)

• Managed the email side across 60+ forex/affiliate funnels, working with subscriber audiences fluctuating between ~3M and 5M and daily blasts of at least 3M emails.
• Owned segmentation, funnel allocation, re-engagement and traffic reactivation; designed campaigns from scratch and learned HTML coding to produce email templates independently.
• Worked with MailWizz at high sending volume, supported by a developer team maintaining the sending infrastructure.

Head of Marketing at DigitalBlast (2024 – 2026)

• Led marketing strategy for a psychic-focused agency, analyzing individual psychics’ activity and creating custom roadmaps designed to drive sales.
• Built campaigns from scratch across social media, email, SEO and blog content; managed a 3-person marketing team.
• Coordinated daily with developers, sales, designers and support to turn strategy into execution.

Marketing & Sales at Prazna Casa (2026 – Present)

• Manage marketing and sales across audience research, messaging, creative, campaign strategy and lead generation.
• Ran Meta Ads, identified bar owners as a specific target audience, and built landing pages connecting targeting with lead generation and sales.