Tamara Tokaji

I believe in the power of communication to create a better everyday life for the many. I'm drawn to environments where creativity and structure work hand in hand—where ideas can be both imaginative and purposeful. My focus is on crafting stories that feel human, clear, and emotionally engaging, with the aim of connecting brands and people in ways that are both intuitive and lasting.

PR Leader at IKEA Hungary Furnishing Ltd. (2023-06 – Present)

Led IKEA Hungary's full spectrum of external communication, including media relations, influencer marketing, event planning, and crisis communication.

• Led IKEA Hungary's full spectrum of external communication, including media relations, influencer marketing, event planning, and crisis communication.
• Built and executed PR strategies that aligned with global brand and business goals, ensuring strong market relevance.
• Acted as national spokesperson and trained/coached others for public appearances.
• Strengthened relationships with key national media and influencers, resulting in a 26% increase in quality media coverage.
• Collaborated closely with cross-functional teams and senior stakeholders to ensure message consistency and impact.
• Managed reputational risks, handled sensitive media situations, and developed crisis communication frameworks

Senior PR Manager at ACG Pro Communications Ltd. (2022-05 – 2023-04)

Developed storytelling and PR strategy for IKEA Hungary as an external partner.

• Developed storytelling and PR strategy for IKEA Hungary as an external partner.
• Organized large-scale influencer and press events to strengthen brand presence.
• Built value-driven influencer collaborations in line with IKEA's tone and values.

Senior PR Manager at PS Creative Agency (2021-11 – 2022-05)

Led integrated PR campaigns for CCC's in-house fashion brands.

• Led integrated PR campaigns for CCC's in-house fashion brands.
• Ensured brand consistency, media visibility, and audience resonance through authentic messaging and influencer events.

PR Project Leader at Red Lemon Media Group Ltd. (2019-05 – 2021-11)

Developed regional and local campaigns for clients such as Sony, Triumph, and Viber.

• Developed regional and local campaigns for clients such as Sony, Triumph, and Viber.
• Collaborated on press events, influencer activations, and multi-market strategies.

PR & Social Media Account Manager at Ogilvy PR Budapest (2018-01 – 2019-05)

Delivered PR and social media campaigns for global clients including Toyota, Mattel, and Rossmann.

• Delivered PR and social media campaigns for global clients including Toyota, Mattel, and Rossmann.

Community Support Coordinator at Kőrösi Csoma Sándor Scholarship (2017-05 – 2018-01)

Support of the Hungarian diaspora communities through community-building and communication activities, fostering cultural, linguistic, and heritage preservation.

• Support of the Hungarian diaspora communities through community-building and communication activities, fostering cultural, linguistic, and heritage preservation.
• Additionally, had the opportunity to be part of the crew of the award-winning short film, The Division Bell of Hungary.

Wedding Planner at Dekorellátó Training Centre (2020)

Wedding planning training and services

MSc in Communication and Media Studies – Budapest Metropolitan University (2022-09 – 2026-01)

BSc in Communication and Media Studies – Budapest Metropolitan University (2011-09 – 2016-05)