Telegram Audience Development Manager

About Casini Casini is a fast-growing boutique iGaming studio creating innovative slots and crash games for a global audience.

We are looking for a Telegram Audience Development Manager to build and scale Casini's presence on Telegram—turning the platform into an active ecosystem for game discovery, community engagement, partnerships and measurable growth.

This is not a post twice a day and wait for followers role. We are looking for someone who understands audience growth, community mechanics, content, acquisition and the iGaming ecosystem—and knows how to turn Telegram into a channel that drives meaningful action.

What You'll Do

• Develop and execute Casini's Telegram growth strategy.
• Grow a relevant, engaged audience—not just a large subscriber base.
• Build and manage Casini's Telegram channels, groups and community initiatives.
• Create Telegram-native content around our games, launches, characters, campaigns and company news.
• Develop interactive formats, including polls, quizzes, challenges, competitions, memes and community discussions.
• Design campaigns that encourage sharing, referrals and organic growth.
• Identify relevant iGaming, casino, gaming, crypto and entertainment communities for partnerships and cross-promotion.
• Research and approach Telegram channels, influencers, communities and other potential growth partners.
• Negotiate and coordinate cross-promotions, paid placements and community collaborations.
• Support game launches with Telegram-specific campaigns and activation ideas.
• Experiment with different acquisition and engagement mechanics, then measure and optimise the results.
• Monitor Telegram trends, gaming culture, memes and emerging community formats.
• Work closely with Casini's marketing, creative, AI-video and game-production teams.
• Track traffic from Telegram to Casini's games, website and other digital assets.
• Analyse campaign performance and continuously improve content, acquisition and conversion.
• Help develop Telegram into a long-term Casini community—not simply another social media channel.

What We're Looking For

• Proven experience growing a Telegram channel, group, community or digital audience.
• Strong understanding of Telegram's ecosystem, including channels, groups, bots, communities and growth mechanics.
• Experience in social media growth, community management or digital acquisition.
• Understanding of the iGaming, casino, gaming, crypto or entertainment industries is highly desirable.
• Strong content instincts—you know what makes people stop scrolling, click, share or participate.
• A willingness to experiment with new formats, tools and growth tactics.
• An analytical mindset and the ability to connect activity with measurable results.
• Experience with influencer, affiliate, community or partnership marketing is a plus.
• Experience with Telegram Ads or other paid acquisition channels is an advantage.
• Good written English.
• Strong communication and organisational skills.
• The ability to work independently and take ownership of growth initiatives.
• Comfort working in a fast-moving, international environment.

You'll Have an Advantage If You Have

• Existing relationships with Telegram channels, gaming communities or iGaming audiences.
• Experience promoting casino games, slots, sportsbooks, gaming products or entertainment brands.
• Experience with referral, ambassador or affiliate programmes.
• Experience with Telegram bots, automation or Mini Apps.
• An understanding of crypto and Web3 communities.
• Experience tracking campaigns using analytics tools, UTM links and conversion data.
• A track record of negotiating and managing cross-promotions or paid community placements.

What Success Looks Like We do not measure success by subscriber numbers alone.

For us, the growth journey is:

Audience growth → engagement → traffic → game discovery → measurable value

You will be expected to understand which activities generate meaningful growth and which are simply vanity metrics. Success may include:

• Growing a relevant and active Telegram audience.
• Increasing engagement, participation and content sharing.
• Driving qualified traffic to Casini's games and digital assets.
• Supporting successful game launches and campaigns.
• Building effective partnerships with channels, communities and influencers.
• Improving conversion rates through testing, tracking and optimisation.
• Establishing Telegram as a valuable, long-term Casini community.

What We Offer

• The opportunity to work directly with a growing international iGaming game provider.
• Freedom to test ideas and build your own Telegram growth strategy.
• A flexible working environment.
• An international, English-speaking team.
• The opportunity to work across games, marketing, content, partnerships and emerging digital channels.
• A role where your experiments can directly influence Casini's growth and visibility.

How to Apply Please send us your CV and a short introduction explaining your experience with Telegram growth.

If you have previously grown a Telegram channel or community, include examples, numbers or case studies where possible. We would especially like to understand:

• What did you grow
• What was your approach
• What changed as a result
• Which metrics improved
• What did you learn

Want to get to know Casini first You're welcome to explore our Casini's Backroom Telegram community here: https://t.me/casinitg and get a feel for the world you could help us build.

Casini — Game Provider. Built for the next spin.