Abda Deo Buana Advent

Marketing communication with experience in healthcare, skilled in increasing brand awareness, patient trust, and service engagement through ethical and data-driven campaigns. Strong foundation in educational technology and digital learning, with expertise in instructional design and e-learning systems.

Marketing Communication at PT Trimitra Prawara Goldland Tbk (2025-05 – Present)

• Developed and executed marketing communication strategies for subsidized and premium housing projects, such as Cibungbulang Town Hill (Bogor) and Bumi Abhirama Residence (Depok).
• Designed brochures, banners, and flyer for project promotions, strengthening brand identity aligned with the company's identity.
• Managed ad leads from social media (Instagram, TikTok) and property events, collaborating with agencies to optimize ad campaigns.
• Organized marketing events including Open Houses, Property Expos, and Customer Gatherings to enhance brand awareness.
• Collaborated with the sales team to prepare promotional tools and marketing campaigns that supported sales targets.
• Conducted market research and competitor analysis to optimize marketing and promotional strategies.

Marketing Communication at PT Medika Yakespen Utama (RSU Antam Medika) (2023-04 – 2025-04)

• Improved patient engagement by 30% through data-driven social media campaigns.
• Designing and editing engaging content that enhances online presence and drives patient engagement.
• Created and managed informative health-related content for social media, resulting in a 25% increase in follower growth on Facebook and Instagram.
• Managing health blogs that attract a significant number of visitors through high-quality articles.
• Executed data-driven advertising campaigns on Facebook and Instagram, achieving a 15% increase in online appointment bookings.
• Implemented email and WhatsApp marketing strategies to communicate service updates and health promotions, resulting in a 30% increase in patient engagement.
• Analyzed digital performance using Meta Analytics and reporting tools to enhance campaign effectiveness and inform future marketing strategies.

Bachelor of Educational Technology in Educational Technology – Makassar State University (2018-08 – 2023-01)