Afadhil Ammaraziz

I'm a brand identity and graphic designer based in Jakarta, Indonesia, specializing in building visual identity systems that translate strategy into cohesive brand experiences. My work spans brand identity, typography, visual language, and brand applications across print and digital, helping businesses communicate with greater clarity, consistency, and purpose.

Full-time Brand Identity Designer & Graphic Designer at PT. Mersi Prima Anugerah (2025-04 – Present)

PT. Mersi Prima Anugerah is an advertising and general supplier company offering a wide range of services, including label and offset printing, promotional materials, custom wearables, digital printing, and embroidery

• Led the complete rebrand of PT. Mersi Prima Anugerah, translating the company's positioning into a cohesive visual identity system.
• Developed and managed Mersi's Instagram content system, creating flexible editorial and character-led formats that maintained a consistent brand identity across social media.
• Designed print and large-format collateral for over 100 clients, producing marketing materials, signage, and stationery while consistently delivering production-ready artwork with minimal revisions.
• Created a wide range of internal and client-facing brand assets, including company profiles, catalogs, merchandise, and promotional materials that supported both sales and brand consistency.

Freelance Brand Identity Designer & Graphic Designer at Beckamp (2025-04 – 2025-09)

Beckamp is an MSME in the food and beverage industry offering a diverse range of meals, snacks, and specialty drinks.

• Developed the brand identity for Beckamp, bridging the gap between a traditional neighborhood warkop and a modern cafe aesthetic.
• Designed and delivered physical brand applications, including a neon box logo sign, large-format promotional banners, menus, custom paper cups, and staff apparel.

Freelance Brand Identity and Graphic Designer at Aralaf (2025-07 – Present)

A local F&B brand based in Bekasi offering a variety of beverage and street food snack categories

• Established the visual identity system for a local F&B brand, including the core logo, typography, color system, and graphic elements.
• Designed extensive street-level environmental branding, including food cart (gerobak) wraps, matic tents, and large-format Point of Sale (POS) banners.
• Delivered comprehensive product packaging (custom cups, bottle labels, cup labels) and daily operational collateral (menus, brochures, and staff apparel).

Bachelor of Visual Communication Design in Visual Communication Design – Universitas Pembangunan Nasional Veteran Jawa Timur, completed 6 semester with 3.79 GPA