Akmal Azizi

Digital Marketing professional with a Psychology background, combining strategic content creation with creative direction and performance optimization across multiple channels. Experienced developing content strategies and creative briefs (visual and video) for diverse client accounts, coupled with hands-on performance marketing execution managing Rp35M+ monthly ad spend. Skilled at bridging brand strategy, content planning, and data-driven campaign optimization to deliver measurable results.

Drawn to roles emphasizing content strategy, brand marketing, and creative leadership.

Performance Marketing Specialist (Contract) at PAKAR Jasa (2026-04 – 2026-06)

Digital Marketing Agency (Multi-Client)

• Developed creative briefs and campaign strategy for 4 concurrent clients across diverse industries (e-commerce/CPAS, F&B, tech service, multi-branch restaurant), managing total monthly ad spend exceeding Rp35,000,000
• Created visual and motion creative direction for e-commerce clients (baking ingredients, retail) and video strategy for a tech service client, translating client objectives into actionable creative guidelines
• Proactively set internal ROAS and cost-per-message benchmarks in the absence of client-defined KPIs, consistently meeting or exceeding targets across all accounts
• Drove up to 75% ROAS growth across two e-commerce clients using Meta Collaborative Ads (CPAS) synced with Shopee product catalogs

Digital Marketing Executive at PT Kuybeli Sukses Digital (2025-08 – 2026-04)

Subsidiary of Beijing Zhidemai Technology Co., Ltd. (Shenzhen: 300785) | AI-Powered discount & shopping guide platform

• Produced high-volume SEO-focused article content (10-15 articles/day, 4-5 social posts/week) across Instagram, Facebook, and TikTok under tight deadlines, developing content calendar and keyword strategy to drive organic reach
• Planned and executed organic and paid campaigns (Rp2M monthly budget) on Meta and TikTok, achieving ~2,000 monthly follower growth and 6% average engagement rate
• Managed content operations and CMS workflow, balancing staff-written and AI-assisted content production while maintaining editorial consistency
• Analyzed daily/weekly performance metrics (reach, engagement, content efficiency, ad spend) via reports and summaries, providing actionable insights to optimize campaigns

Pengumpul Data Pertanahan PTSL-PM 2023 at Kementerian ATR/BPN (2023-02 – 2023-08)

Ministry of Agrarian Affairs and Spatial Planning

• Collected and verified physical and juridical land data for 4,000+ land parcels at the village level, coordinating with village officials and the Land Office task force (Satgas)
• Achieved 100% of the assigned land certification target (1,058 certificates) within the 6-month program period

Fullstack Digital Marketing Program in Digital Marketing – Purwadhika Digital Technology School (2025-01 – 2025-07)

Bachelor of Psychology in Psychology – Universitas Islam Indonesia (2017-08 – 2021-09)