Alexandra

Complexion and Decorative Product Development Specialist at TIMEPHORIA (2026-05 – Present)

Lead 4 complexions and 7 lips product projects lifecycle, including concept development, market research, competitor analysis and formulation testing.
Completed 2 lip products' and 1 complexion formula and concept (name, claims, target market, product concept).
Conduct market research, trend analysis, and competitor benchmarking to identify market gaps, consumer needs and product opportunities for lip products.
Conduct performance evaluations involving 500+ panelists across multiple complexion and lip product samples and related competitor products to gather and analyse consumer feedback to improve product performance.

Complexion Product Development Specialist at SKINTIFIC (2025-05 – 2026-04)

Successfully launched 2 complexion products: Perfect Stay Serum Matte Cushion Foundation SPF 50+ PA++++ and All Day Protect Tinted Serum Sunscreen SPF 50+ PA++++.
Led 6 complexion product projects development from concept creation to product launch encompassing market research, concept development, positioning, names, claims, product formulation evaluation and product briefs in collaboration with cross-functional teams.
Completed 4 complexion formula and concept (name, claims, target market, product concept, product brief, copy writing).
Wrote copy writing for product claims on packaging and e-commerce content.
Conducted market research, trend analysis, and competitor benchmarking to identify market gaps, consumer needs and product opportunities for complexion products.
Conducted performance evaluations involving 500+ panelists across multiple complexion samples and related competitor products to gather and analyse consumer feedback to improve product performance.
Assisted in developing complexion shades by performing color matching and evaluation.

Tentang