Alfikar Rendi

Creative & Art Director with over 13 years of experience crafting high-impact visual campaigns, brand storytelling, and cross-platform creative strategies. Adept in managing multidisciplinary teams and executing compelling visuals across digital, print, and motion platforms. Worked with clients like Samsung, Mitsubishi, Aice, and Carro across Indonesia, Malaysia, Singapore, and Thailand.

Senior Art Director at Carro Regional (2022-01 – Present)

Led regional branding and creative assets for unicorn used-car startup

• Created manifesto films: "A King's Dilemma", "Siti Raya", Carro Brand Films, and so on
• Oversaw Pmax, GDN, and social banners, for Daily campaign and Festives

Creative Director at Mindscape Indonesia (2019-01 – 2022-12)

Managed 360 campaigns for Aice Ice Cream, Heavenly Blush, Kawan Lama Group, Miniso. Etc

• Produced microsites, mini docs, and social media strategy
• Notable campaign: Aice: Pejuang Senyum, Essenza: Return of the Might, Heavenly Blush: Tummy Yoghurt (Instagram grew from 16 to 1,200 followers), Wardah: Instaperfect brands Social Media

Senior Art Director at DGTraffic (2016-01 – 2018-12)

Supervised branding and campaigns for Kewpie, Mitsubishi Motors, Salonpas, Pronas. Etc

• Designed web and social content

Art Director at Pensil Media (2013-01 – 2015-12)

Led creative work for Samsung Galaxy J1, Cliponyu Booths, and motion graphics. Etc

• Produced booth visuals for Samsung ComMEnity & Cliponyu

Visual Designer at Kompas Gramedia (Hai Magazine) (2010-01 – 2013-12)

Designed layouts, infographics (NBA All-Stars, Timnas U-19, Airasia, etc.)

• Promoted from layouter to supervising art director

Bachelor in Visual Communication Design – STIKOM Trisakti (2005-01 – 2009-12)