Business Control Specialist at PT Buka Mitra Indonesia (Bukalapak) (2024-11 – Present)
PT Buka Mitra Indonesia is one of Bukalapak's main business pillars, providing a super-app solution for MSMEs by offering a comprehensive range of Digital Products, including phone credit, electricity bill payments, money transfers, etc.
- Improved yearly Digital Product business EBITDA by 33% through proactive monitoring of revenue and cost streams. Collaborated with Growth, Operations, and Partnership teams to review pricing strategies, ensuring competitive product pricing, reliable delivery, and sustainable margins.
- Identified cost-reduction opportunities with Product, Partnership, Growth, and Engineering teams to optimize payment costs, OTP costs, vouchers, commissions, and SKU COGS.
- Supported product initiatives such as A/B testing, scoring allocation, multiple sourcing strategies, and UI/UX enhancements to drive business impact.
- Analyzed product performance, prepared closing forecasts and run-rate projections, and delivered weekly and monthly Contribution Margin reports to stakeholders.
- Improved transaction reconciliation processes between internal systems and suppliers, reducing reconciliation gaps to below 1%. Investigated successful, refunded, and disputed transactions across internal and partner records.
- Coordinated invoicing and settlements with partners while monitoring outstanding balances to support working capital optimization.
- Evaluated money flows and reconciliation data for new products before customer launch.
- Supported the development and launch of new business initiatives, including the New Marketplace App, Travel, Education, and Loans.
- Evaluated revenue potential and cost projections to ensure sustainable product profitability.
- Reviewed transaction flows and reconciliation structures between customers and partners.
- Assisted in managing Proof of Concept (POC) operations and assessing POC outcomes before products moved into full deployment.
Sales Analyst at PT Indoporlen (Calderys) (2022-02 – 2024-11)
PT Indoporlen is Indonesia's leading manufacturer of refractory products and provider of refractory services for nearly 40 years, offering solutions for industries operating in high-temperature conditions.
- Delivered business unit presentation reports to senior management periodically, including market trends, Profit & Loss, working capital, and sales-operation performance.
- Developed monthly dashboards tracking pricing, revenue, and gross margin, and enhanced sales forecast accuracy through data analysis.
- Provided ad hoc tasks like price increases, white space & competitor analysis, and other business performance analysis.
- Developed and evaluated product prices, achieving a 2-point gross margin increase and positive price-cost variance over 2 years.
- Created and updated quarterly price lists and templates, optimizing margins based on various pricing models.
- Collaborated with the sales team on quotation reviews and conducted monthly price-cost variance analyses to maintain profitability.
- Supported sales and operational planning, driving 8% annual revenue growth, a 5-point forecast accuracy increase, and more than 80% customer satisfaction over 2 years.
- Managed monthly SKU forecasting and supply assessments, contributed to weekly planning meetings, and analyzed inventory to enhance product utilization rates.
- Collaborated with technical and marketing teams to achieve more than 90% customer retention rate over 2 years.
- Conducted product mapping for cross-selling and up-selling, supported the sales team on repair planning and project tenders, and gathered market insights at events.
- Contributed to anchor machine CAPEX by conducting market demand analysis, securing a cost-effective 20-ton/month anchor machine, to support monolithic refractory business growth.
- Provided market demand analysis for a CAPEX sintering furnace, enhancing ready shapes refractory business growth.
Cadangan Keahlian at PT Sulawesi Mining Investment (Tsingshan Group) (2019-08 – 2021-08)
PT Sulawesi Mining Investment is an integrated nickel smelting company located in Indonesia Morowali Industrial Park, producing stainless steel as its primary output. Managed AOD furnace operations producing ~6,000 tons of stainless steel daily by controlling process parameters, ensuring quality and recovery, coordinating cross-functional production activities, maintaining records, and overseeing equipment readiness and maintenance.
