Andy Chrisman Sianturi

Nama Saya Andy Chrisman Saya sudah berkecimpung didunia digital marketing selama 5 tahun.Pekerjaan yang saya sukai adalah Customer Experience Optimisation melalui Channel yang ada pada digital marketing.Saya membantu meningkatkan sales sebanyak 2.5 M perbulan dan meningkatkan sales perbulan sebanyak 80%

Responsibilities – Digital Activation, Acquisition & BTL Specialist

• Lead and optimize end-to-end SEO strategy to ensure strong organic performance, technical excellence, and sustainable traffic growth across digital assets
• Plan, execute, and optimize performance marketing campaigns to drive qualified user acquisition, conversion, and measurable business impact
• Develop and manage integrated content and social media strategy to strengthen brand positioning, engagement, and audience growth
• Oversee CRM management covering database structuring, customer segmentation, marketing automation, and lifecycle communication to improve retention and loyalty
• Manage KOL & strategic partnership programs — from identification, outreach, negotiation, to execution — including collaboration with banking institutions and key stakeholders
• Execute BTL activation initiatives such as offline events, community programs, and on-ground campaigns to support omnichannel conversion
• Collaborate closely with PR & marketing teams of Gramedia.com, Elex Media Komputindo, and BIP to synchronize campaign messaging, amplify publication exposure, and ensure integrated digital-to-offline activation

Bachelor's degree, Computer Science