Anran

Ph.D.-trained behavioral researcher in Communications with formal training in research methods and quantitative analysis, and hands-on experience designing, fielding, analyzing, and communicating survey and mixed-methods research. Research spans how people use digital platforms, adopt new technology, and decide what and whom to trust online. Skilled at turning broad, ambiguous questions into sharp research designs, and at translating data into clear, compelling stories for academic, stakeholder, and student audiences.

Trilingual (English, Mandarin, Cantonese), bringing a cross-cultural lens to consumer insight.

Research Assistant at University of Florida (2021-08 – 2024-08)

• Contributed to survey-based research on media consumption, streaming behavior, AI adoption, and digital platforms, complementing quantitative findings with interviews and thematic analysis.
• Supported research end to end, from study design and secondary research through data collection, quantitative and qualitative analysis, and synthesis; translated findings into journal manuscripts, conference papers, and presentations.

Research Assistant, NSF Information Integrity Grant at University of Florida (2024-01 – Present)

• Conducted user-centered research for a $1M NSF-funded project examining how people evaluate online information, credibility, and trust; supported study design, data collection, qualitative analysis, and synthesis of user decision processes.
• Partnered with an interdisciplinary team to turn research evidence into actionable, user-centered insights for intervention design and decision-making.

Doctoral Researcher – AI Chatbot Search at University of Florida (2025-01 – Present)

• Framed an open-ended question (what makes AI chatbot search valuable to users?) into a structured study using task-based observation, think-aloud protocols, retrospective probing, and semi-structured interviews.
• Synthesized user needs, value drivers, trust concerns, and information-seeking behaviors into a framework with implications for product experience, adoption, and messaging.

Instructor – Media Planning (ADV 4300) at University of Florida (2024-01 – Present)

• Designed and taught a project-based course on market and media research, audience analysis, platform selection, campaign planning, and evaluation; trained students to find the story in industry and market data using Excel, SRDS, MRI-Simmons, and Vivvix Advertising Insights.
• Coached team projects on turning audience insight into strategic, evidence-based recommendations, integrating perspectives from professionals across digital platforms, agencies, and creative industries.

Ph.D. in Communications – University of Florida (2026-08)

M.S. in Media Management – Fordham University, Gabelli School of Business (2021-02)

B.A. in Communication; Film & Video Studies – Purdue University (2018-05)