Apriandhy (Andy)

A multidisciplinary creative that has been working since 2015 in the fields of fashion, consumer goods, and entertainment. Adept at leading visual storytelling, brand identity development, and creative direction across various mediums. Skilled in graphic design, merchandise and fashion production, event planning, and budgeting, with a strong ability to translate concepts into compelling visual narratives.

Experienced in collaborating with stakeholders, managing creative teams, and ensuring seamless execution from concept to final production. Passionate about delivering innovative, audience-driven design solutions while maintaining brand consistency.

Creative Consultant at FREELANCE (2019-07 – Present)

• Develop and execute creative strategies for merchandise, fashion products, printed materials, and brand activations, ensuring alignment with business objectives.
• Create in-depth creative decks, director's references, and moodboards, covering visual direction, brand messaging, and strategic positioning.
• Conduct SWOT analysis and market research to identify opportunities, competitive advantages, and areas for brand differentiation.
• Define brand communication strategies, determining what to say and how to say it across campaigns, packaging, and digital platforms.
• Outline creative approaches and execution plans, including storytelling techniques, consumer engagement strategies, and multi-channel rollouts.
• Develop detailed project roadmaps, including timelines, budgeting, and resource allocation, ensuring seamless execution from concept to launch.
• Consult on e-commerce performance, providing marketplace insights, sales analysis, and optimization strategies to enhance revenue growth.
• Manage end-to-end production and execution, from vendor negotiations and quality control to overseeing final deliverables.
• Lead event planning and brand activations, integrating strategic messaging, visual storytelling, and audience engagement tactics.

Art Director at ONIC Esports (2024-08 – 2025-02)

• Lead the development and execution of creative strategies that align with the brand's objectives and vision.
• Direct the artistic and visual aspects of projects, providing guidance and feedback to team members to ensure the highest quality of visual communication.
• Take ownership of projects from concept through completion, overseeing all stages of production and ensuring deadlines are met.
• Led creative pitch development and designed presentation decks for brand partnerships, campaigns, and merchandise projects.
• Conceptualized and executed visual storytelling that aligns with ONIC's brand identity and marketing goals.
• Managed cross-functional creative teams, ensuring efficient workflow and quality execution.

Creative Lead at AIDEA Group (2024-04 – 2024-07)

• Oversee a creative team (graphic designers, copywriters/scriptwriters, video editor), social media etc;
• Work with stakeholders to define brand and marketing strategies;
• Develop creative concepts for campaigns, advertising materials, and other marketing initiatives;
• Managing creative budgets.

Product Development (Creative) at VINDES (2023-01 – 2023-12)

• Develop, execute, manage, and maintain concepts appropriate to the creative planning processes and strategies focusing on the right market trends, consumer behaviors, products, prices, and distributor profiles, to achieve departmental goals for cost and profit margins;
• Work with managers/ project officer to develop appropriate project budgets with proper accuracy and reasoning;
• Prepare seasonal order sheet and consolidate order forecast in a timely manner, gathering all necessary information of seasonal/ annual product, cost, & product schedule and liaise with the vendor or manufacturers;
• Understand and identify current, future trends and challenges with detailed analysis.

Supervisor at JUNI Records (2019-02 – 2021-06)

• Coordinating resources with other departments or third parties to create a cohesive and effective campaign;
• Create visual elements and develop project strategies for company needs;
• Conducting research to better understand brand objectives, target market, and industry trends;
• Establishing, developing and sustaining long-standing relationships with clients and vendors;
• Improve and implement processes to enable various teams to work more efficiently and effectively;
• Managed and supervised operational related to marketplaces and events;
• Create and submit budgets related to the merchandise production and event management.

Merchant Acquisition Intern at GOJEK (GO-LIFE) (2018-01 – 2018-12)

• Establishing the effective communication with field team in the merchant data entry process;
• Analysed the number of merchants per region to get a clear view about the infographic of the app.

Bachelor in Management, Human Resource – PAMULANG UNIVERSITY (2017-09 – 2021-11)