Araffathoni Rizqi

I'm Thoni, a dedicated learner with a robust background in Branding, Marketing, Creative, and Entertainment. With a keen eye for Digitalization and a passion for innovation, I have excelled in various facets, including Creative Campaigns, Creative Production, Team Building, Public Speaking, and Leadership.

I approach challenges with enthusiasm, viewing them as opportunities for growth. I thrive in dynamic environments, always eager to learn and adapt to new developments in the fast-paced realms of Branding, Marketing, and Creative industries.

Continuously expanding my knowledge and skills, I aim to contribute innovatively to the ever-evolving landscape of Digital Marketing and Creative endeavors. My commitment to excellence, paired with a passion for tackling new challenges, drives my pursuit of continued success in the field.

RFAS Music Jakarta, ID

Creative Producer (Apr 2022 - Present)

RFAS Music is an independent music label that currently handles two musicians Rizky Febian and Rizwan Fadillah.

• Created and launched "Stereovibes" as the newest IP from RFAS Music which is a medium for musicians to introduce themselves and increase public awareness
• Increase YouTube channel Impression by 273% in one year period
• Achieve an average increase in subscribers of 10% each month
• Successfully carried out promotions for 4 singles and 1 album through media partner collaboration and
• digital activation
• Initiate Rizky Febian collaborations with various brands in the lifestyle sector

Producer (Sep 2021 – Mei 2022)

USS Networks is a content networking company, dedicated to contemporary lifestyle rooted in youth culture. USS Networks aims to bridge the gap between young people, brands and new trends that are constantly evolving for the better.

• Responsible for creating production projects for branding needs for Clients, Event activation Campaign
• Projects, as well as USS IP activation
• Created 3 new IP Programs on "USS Feed" Youtube channel
• Successfully run 3 Brand campaigns within one month
• Increase Youtube audience engagement by 112% in 1 month
• Responsible for commercial production for promotion and documentation of 3 major annual events.

Digital Staff (Mei 2021 – Sep 2021)

Nagantaka is a company engaged in the field of Branding, the services offered are Brand Building, Brand

• Concept Ideation, Social Media Handling, Event Management, Brand Campaigns, to Special Campaigns.
• Create digital branding concept, from design, production, to digital publication on all platforms through
• social media, websites, and digital advertising.
• Successfully Running campaign activation for up to 11 Brands within one month.
• Launched a total of 4 new Brands within 3 months.
• Handling for the "GO-JEK" brand campaign to welcome Independence Day which was carried out in
• the East Java, Bali and Nusa Tenggara areas

Digital Marketing (Feb 2021 – Jun 2021)

Levaya is a Fashion brand from Bandung which has a market segment for young people and professional workers, so the products offered are present with a focus on functionality, simplicity, and elegance.

• Responsible for audience traffic that occurs on social media platforms.
• Creating interaction with the audience to increase Brand Awareness.
• Achieved a 68% increase in sales through interactive content strategies on social media platforms 
• Launch new products based on research using social media audiences as research objects

Computer Engineering Brawijaya University