CREATIVE LEAD | DIGITAL MARKETING | ART DIRECTION | TECH
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Creative Lead with expertise in Art Direction and Digital Marketing, bringing a strong track record of building, managing, and executing high impact campaigns across digital platforms. Combines strategic marketing knowledge with technology driven creativity to guide teams in delivering client focused campaigns that elevate brand awareness and presence. Skilled at directing cohesive, visually compelling design systems and leading cross-functional teams to translate ideas into impactful brand experiences.
Brand Communication & Creative at MOLA TV (2020-03 – 2025-01)
I orchestrate end to end brand communication plans by blending strategic art direction with hands on proficiency in the Mola application platform. This allows me to provide technically informed creative direction and ensure all digital assets are optimized for performance within the ecosystem. Leading cross functional and vendor collaboration, I deliver cohesive brand experiences across all digital and physical touchpoints.
Creative Manager for Pantene APAC at GREY GROUP (2017-08 – 2020-03)
As the lead Creative Asset Manager for Pantene across five APAC markets, I directed all digital initiatives, from web to advertising. I leveraged a tech stack including CMS platforms and Figma to manage cross-functional and vendor collaboration, ensuring the on time, on budget delivery of visually cohesive, technically sound assets.
Sr. Art Director at GREY GROUP (2014-04 – 2017-08)
Responsible for generating visual concepts in response to clients' briefs across all media platforms, including television and video, marketing materials, digital communications, websites, mobile apps, and emails.
Art Director at McCann Worldgroup (2012-03 – 2014-04)
Responsible for designing and planning the information architecture of corporate websites, web applications, intranets, and mobile applications, with a strong focus on user experience design and usability. Also involved in collaborating with internal and external development resources to ensure seamless execution.
Sr. Web Designer at AD POSITIVE (2010-11 – 2012-03)
Responsible for designing the graphics of web pages, along with addressing technical aspects related to website creation. Additionally, involved in designing the content and rules of a game during the pre-production stage, including the design of gameplay, environment, storyline, and characters during production. Occasionally collaborates with web architects or multimedia programmers to develop visual interaction concepts and ideas.
Sr. Web Designer at PT. GISS CONSULTING (2007-11 – 2010-11)
Giss Consulting Is integrated media online and web design and developer. Responsible for creating the look and feel of World Wide Web pages for a client's Web site. This involves developing a graphic design and advertising motion that effectively communicates the ideas being promoted by the Web site. also maintenance for:,,,, etc
Freelance Creative Designer at Q-TAFT COMMUNICATION (2010-03 – 2010-06)
Involved in the concept and self communication of the studio. Specialized in Print, Branding and Web Design. Focusing in start-ups, branding and rebranding developments.
Freelance Illustrator at ADVANTAGE ADVERTISING (2010-02 – 2010-03)
work as freelance illustrator for advantage advertising in some project
Creative Designer at RHEMA COMMUNICATION (2006-11 – 2006-12)
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
Freelance Designer at ZEBRA CROSS MAGAZINE (2007-08 – 2007-09)
Responsible for creating layouts, visual appearance and usability for zebracross magazine
Designer at ELEVETE WEAR CO (2005-12 – 2006-09)
Rebranding ELEVATE WEAR CO corporate identity, and Graphic Designers for clothing and fashion industry.
Freelance Presentation Design at KEMENLU RI
Designed high-impact presentations for KEMENLU RI as a freelance designer, ensuring clarity, professionalism, and strong visual storytelling.
Lead UI/UX at FOX SAVORIA
Led UI/UX design for Savoria, creating user-centered digital experiences and ensuring seamless, intuitive interfaces across all platforms.
Led UI/UX design for Tanoto Foundation (SIGAP & PINTAR), developing user-focused digital solutions and ensuring consistent, intuitive user experiences across platforms.
Lead UI/UX at SCG ID
Led UI/UX design for SCG Indonesia, delivering intuitive, user-centric digital interfaces and ensuring a seamless experience across all platforms.
BACHELOR OF ART – INSTITUT KESENIAN JAKARTA
