Aristya Fp

I studied IPS at LPT Saigon Timur High School Pontianak and did digital marketing as my specialization. I have skills in social media marketing, digital marketing, e-commerce, SEO, and website analytics. I have content marketing, campaign designing, AI video creation, video editing, and videography as additional skills.

I take clients' online needs as a challenge and work to provide customized solutions. I believe I have great communication skills and an outstanding team spirit. I am a self motivated person, and I am very focused and determined, and when I do have to do a project, I do it on time and even above people's expectations.

Digital Marketing at PT. SELAMAT LANCAR MAJU (2024-09 – Present)

• Manage and develop social media accounts for all brands including Ichiban Official, Somuito, and Kabis Official. These include Instagram, Facebook page, YouTube, and TikTok to raise brand awareness and engage the audience.
• Develop a content strategy and plan daily and weekly posts.
• Create engaging content tailored to the target audience.
• Engage with the audience's feedback and comments. This would increase the level of engagement with more likes, shares, and comments.
• Track the performance of content regarding views, reach, and engagement. Prepare performance reports monthly for all platforms (Instagram, Facebook page, TikTok, and YouTube).
• Keep track of the trends on social media and conduct basic campaigns such as giveaways and promotions.
• SEO optimization of the website in order to be featured on the first page of Google Search using on-page and off-page SEO methods.
• SEO keyword research to discover suitable keywords with a high search volume (Ahrefs, Semrush, Seobility).
• Website architecture management (URLs, internal linking, and sitemap optimization) for maximum SEO benefits.
• Website content optimization (titles, meta descriptions, headers, and keyword optimization).
• Optimizing website performance (website loading time, mobile responsiveness, and technical SEO optimization).
• Website performance analysis through Google Analytics and Google Search Console.
• SEO audit of the website and offering SEO suggestions.
• Generation of high-quality backlinks to enhance domain authority.
• Managing shops online via Tokopedia and TikTok shop (Ichiban Auto Store)
• Inputting and updating details related to products, including images, descriptions, pricing, and stock.
• Making sure the title and description are optimized for discoverability (marketplace SEO).
• Taking care of orders coming in and making sure that items are delivered on time.
• Coordination with the warehouse and admin departments about stock and shipment.
• Customer queries via chat and addressing complaints.
• Planning videos through storyboarding, script writing, and selecting camera shots.
• Producing promotional videos, event videos, and social media videos.
• Operating cameras, lights, and audio devices for shooting high-quality videos.
• Editing videos by clipping, color correction, audio editing, and effect addition through editing software like CapCut, Adobe Premiere, and After Effects.
• Producing videos through AI Video Generator using predefined prompts.
• Creating videos for social media channels (Instagram, Facebook Page, TikTok, and YouTube).
• Text addition in videos with subtitles and basic motion graphics.
• Customizing videos to fit different social media channels.
• Collaboration with other teams or departments for content creation.
• Develop graphic designs for branding, promotion, and social media purposes.
• Create digital design content (feed design, banner design, poster design) to be used in social media sites like Instagram.
• Design the ideas according to the brand concept (color scheme, font usage, design aesthetics).
• Employ graphic design software such as Adobe Photoshop, Adobe Illustrator, and Canva.
• Work with the marketing department for campaigns and promotions.
• Develop eye-catching packaging designs (carton packaging, box packaging, labeling).
• Choose appropriate packaging design layouts (brand logo, product details, composition, barcode).

Web Developer (Administrator) + Video Editor at PT. PELATIHAN PROFIT INTERNASIONAL (2022-03 – 2024-09)

• Create article content with a trading or investment theme with a minimum of 1000 words containing the keywords that have been researched.
• Search and research keywords that are widely searched by Google search engines using tools such as Google Trend, Ubersuggest, Google Search Console, and other keyword tools.
• Analyze and monitor the current website.
• Ensure that website design, layout, and coding are optimized for search.
• Manage OnPage, and Offpage in carrying out SEO concepts and content material needed.
• Find solutions and resolve when the website is in trouble.
• Create daily traffic reports.
• Create short videos with short duration for promotional purposes through social media such as Instagram and Video Content Media (Youtube & TikTok).
• Editing short-duration videos (Shorts Version) and long-duration videos (Full Version) using video editing software such as Adobe Premiere, Adobe After Effect, and Filmora and Rendering using Adobe Media Encoder.
• Create Thumbnails for video content using editing media such as Adobe Photoshop, Illustrator & Canva.
• Looking for content material that is currently hit or For Your Page (FYP) or viral applied to video content that will be created for promotional purposes with the aim of increasing traffic visits and is in great demand by viewers.
• Make traffic report materials such as Youtube Analytics (Youtube) and Data Analytic Report (TikTok) once a week.
• Provide guidance and direction to Talents so that the Take Video process runs according to the content flow requested by the company.

Senior High School in IPS – LPT Saigon Timur Senior High School (2010-12)

Senior High School – Madrasah Aliyah Pembangunan UIN Jakarta (2010-09)