Bagus Pranoto

Strategy and product professional in the telco and tech industry with hands-on experience in product management, project management, pricing strategy, and strategic partnerships that drive customer growth and commercial impact.

Product & Commerce Analyst at MYREPUBLIC (2024-01 – Present)

Internet service provider company delivering unlimited & cost-efficient fiber optic broadband

• Synthesized insights from periodic industry, competitor, and internal data analyses to refine product strategy and pricing decisions, contributing to a 13% increase in customer acquisition
• Analyzed partner offerings and aligned them with customer behavior and price sensitivity to craft targeted value-added offers, improving Average Revenue Per User (ARPU) and strengthening customer retention
• Collaborated with the engineering team to build, improve, and maintain digital commercial features to optimize pricing and promotion strategy, increasing new active users and reducing churn users
• Drove the evaluation of the end-to-end impact of partnership deals on business processes with cross-functional stakeholders, including sales, finance, and operations, ensuring alignment with overall commercial objectives

Founder's Office Associate at FLOKQ (2022-01 – 2023-12)

Property technology startup offering co-living rental platform & building management

• Built and optimized customer funnel tracking utilizing online Kanban boards with an established Standard Operating Procedure, increasing data-driven decision-making efficiency by 10%
• Established sales pitch deck and marketing materials tailored based on customer profiles, increasing conversion by 20%
• Managed a team of 3 in performance marketing strategy and ops by analyzing metrics and brainstorming new initiatives, generating 70% of the total inbound leads
• Led the sales support team by managing lead prioritization and improving customers' journey, increasing deals closing by 30%

Management Trainee at FLOKQ (2021-01 – 2021-12)

Property technology startup offering co-living rental platform & building management

• Spearheaded a performance marketing initiative within multiple online platforms, increasing average weekly leads by 20%
• Negotiated with 200+ accounts to list 400+ properties to increase traffic, increasing inbound leads from website by 70%

Marketing at CUS (2019-01 – 2020-12)

Tech startup focusing on providing students with a food pickup system for merchants around the campus

• Responsible for synthesizing high-level marketing strategy and road-mapping marketing initiatives before the launch of the app, securing funding from 3 national business case competitions to support app development

Founder at MUARA (2019-01 – 2020-12)

Environmental non-profit organization focusing on river health and clean up

• Formed a group of 7 as the core volunteer team to organize weekly river clean-up events, removing over 70+Kgs of trash
• Strategized marketing communication strategy with the marketing team, attracting 50+ volunteers to participate in weekly river clean-up events, earning two nationwide media coverage from CNN and Mongabay Indonesia
• Raising awareness of river health by partnering with 2 student nature organizations and being the main speaker of 2 environmental awareness events with Danone and Padjadjaran University in front of 50+ audiences

Master of Management in Applied Business Analytics – PRASETIYA MULYA UNIVERSITY, School of Business and Economics (2026-01)

Bachelor of Business Management in Marketing – BANDUNG INSTITUTE OF TECHNOLOGY, School of Business and Management (2017-01 – 2020-12)