Product & Commerce Analyst at MYREPUBLIC (2024-01 – Present)
Internet service provider company delivering unlimited & cost-efficient fiber optic broadband
- Synthesized insights from periodic industry, competitor, and internal data analyses to refine product strategy and pricing decisions, contributing to a 13% increase in customer acquisition
- Analyzed partner offerings and aligned them with customer behavior and price sensitivity to craft targeted value-added offers, improving Average Revenue Per User (ARPU) and strengthening customer retention
- Collaborated with the engineering team to build, improve, and maintain digital commercial features to optimize pricing and promotion strategy, increasing new active users and reducing churn users
- Drove the evaluation of the end-to-end impact of partnership deals on business processes with cross-functional stakeholders, including sales, finance, and operations, ensuring alignment with overall commercial objectives
Founder's Office Associate at FLOKQ (2022-01 – 2023-12)
Property technology startup offering co-living rental platform & building management
- Built and optimized customer funnel tracking utilizing online Kanban boards with an established Standard Operating Procedure, increasing data-driven decision-making efficiency by 10%
- Established sales pitch deck and marketing materials tailored based on customer profiles, increasing conversion by 20%
- Managed a team of 3 in performance marketing strategy and ops by analyzing metrics and brainstorming new initiatives, generating 70% of the total inbound leads
- Led the sales support team by managing lead prioritization and improving customers' journey, increasing deals closing by 30%
Management Trainee at FLOKQ (2021-01 – 2021-12)
Property technology startup offering co-living rental platform & building management
- Spearheaded a performance marketing initiative within multiple online platforms, increasing average weekly leads by 20%
- Negotiated with 200+ accounts to list 400+ properties to increase traffic, increasing inbound leads from website by 70%
Marketing at CUS (2019-01 – 2020-12)
Tech startup focusing on providing students with a food pickup system for merchants around the campus
- Responsible for synthesizing high-level marketing strategy and road-mapping marketing initiatives before the launch of the app, securing funding from 3 national business case competitions to support app development
Founder at MUARA (2019-01 – 2020-12)
Environmental non-profit organization focusing on river health and clean up
- Formed a group of 7 as the core volunteer team to organize weekly river clean-up events, removing over 70+Kgs of trash
- Strategized marketing communication strategy with the marketing team, attracting 50+ volunteers to participate in weekly river clean-up events, earning two nationwide media coverage from CNN and Mongabay Indonesia
- Raising awareness of river health by partnering with 2 student nature organizations and being the main speaker of 2 environmental awareness events with Danone and Padjadjaran University in front of 50+ audiences
