Barbara Dorsey

Community and engagement leader with 20+ years building the onboarding, coaching, and relational systems that keep people connected to a mission long after their first point of contact. Most recently grew a volunteer leader pipeline 71% and ranked #3 org-wide in engagement and retention across a 150+ person team. Combines strategic program design, CRM-driven follow-up, and a genuinely relational style to turn one-time participants into lasting advocates, volunteers, and leaders.

Lead Family & Next-Gen Pastor at Life.Church (2024-08 – Present)

• Built a structured family engagement and follow-up system spanning Rock RMS, Monday.com, and Gloo, creating pathways that move new families from first contact to sustained involvement and leadership.
• Designed and led a volunteer onboarding and recognition pipeline for a 150+ volunteer, 30+ staff/intern team — increasing leader recruitment 71% (111 to 190) and ranking the team #3 org-wide in engagement and retention.
• Created recognition and advocacy programs, including a stamp-based rewards system and a physical recognition installation, designed to encourage former participants to become volunteers, mentors, and ambassadors.
• Gather ongoing feedback, analyze engagement data, and adjust programs to strengthen participation and long-term retention.
• Partner across ministry, communications, and operations teams to launch engagement campaigns and community initiatives — often without direct authority over stakeholders.

Associate Children's Pastor at Life.Church (2022-08 – 2024-08)

• Designed onboarding, scheduling, and retention systems from scratch for a 100+ volunteer community, later scaled as the engagement model for the Fort Worth campus.
• Developed leaders through direct coaching and structured feedback, strengthening community engagement and operations across multiple campuses.

Founder & CEO at With Joy (2015 – 2022-07)

Founded and scaled a faith-based women's discipleship community to 20,000+ members and $2M+ in revenue, driven primarily by organic referrals, ambassador engagement, and authentic relationship-building rather than paid acquisition.

• Built the community's engagement infrastructure, marketing, and internal team from a single room to a 3,000 sq ft operation, managing vendor relationships and brand strategy throughout.

School Counselor & Educator at Arlington ISD, Mansfield ISD & Grand Prairie ISD (2006 – 2015)

• Counseled and coached students and families as a certified school counselor, specializing in relationship-based support and scholarship guidance.
• Taught science and math earlier in career, building a foundation in curriculum and program design.

M.Ed. in School Counseling – Dallas Baptist University

B.S. in Education – Dallas Baptist University