Bastian Lieza

Retail & Commercial Leader with 20+ years of experience managing large-scale operations, driving revenue growth, and leading high-performing teams. Proven track record in delivering business transformation, achieving sales targets, and optimizing omnichannel performance across multi-store environments. Experienced in managing >IDR 700B revenue and 1000+ employees, with strong capabilities in data-driven decision making, operational excellence, and leadership development.

Seeking to leverage expertise in a global, structured retail environment.

CORE COMPETENCIES

• Retail Operations Management
• Sales & Commercial Strategy
• KPI & Performance Management
• Data Analysis & Business Insights
• Omnichannel & Customer Experience
• Budgeting & Financial Planning
• Leadership & Talent Development
• Store Turnaround & Transformation
• Cross-Functional Collaboration

Regional Manager

Matahari Department Store

May, 2020 – Present

Scope

• Led regional retail business with IDR 500+ billion revenue
• Managed 9 stores and 1000+ employees

Key Achievements

• Achieved 101% of sales target with +3% YoY growth
• Ranked #1 regional performance (Q1 2026)
• Successfully led store turnaround strategy, improving sales and profitability
• Strengthened leadership capability across Store Managers
• Optimized omnichannel performance (offline & online integration)

Responsibilities

• Defined and executed commercial and sales strategies across region
• Drove revenue, margin, and key retail KPIs (conversion, ATV, productivity)
• Led crisis management and business recovery initiatives
• Developed high-performing leadership teams and succession pipeline
• Ensured operational excellence and consistent execution across stores

National B2B Lead (Assigned Role)

Matahari Department Store

[May, 2025] – Present

Scope

• Led national B2B business development strategy

Key Achievements

• Designed and executed national B2B roadmap
• Developed customer segmentation and target market strategy
• Built pricing & bulk discount schemes with Finance
• Created product catalog and sales tools for nationwide execution
• Established national targets and performance tracking system

Responsibilities

• Defined B2B commercial strategy and growth plan
• Led weekly performance tracking and nationwide execution
• Collaborated cross-functionally (Finance, Merchandising, Operations)
• Identified new business opportunities and partnerships

Bachelor’s Degree in [Economics / Management]

[University Sumatra Utara]