Smartwater/Vitaminwater Retail Activation Specialist at Greenhouse Agency - Manhattan (2023-09 – Present)
Strategically develop and execute retail activation plans for Smartwater and Vitaminwater in alignment with company objectives.
- Strategically develop and execute retail activation plans for Smartwater and Vitaminwater in alignment with company objectives
- Collaborate with cross-functional teams to ensure seamless integration of marketing campaigns and promotions within retail environments
- Design and implement eye-catching product displays and point-of-sale materials that capture consumer attention and positively impacted brand visibility
- Foster strong relationships with store managers, effectively communicating brand initiatives, promotional activities, and product updates
- Monitor and analyze sales performance, identifying areas for improvement and implementing targeted strategies to drive sales growth
- Collaborate with Coca-Cola Account Managers to ensure seamless coordination and execution of joint marketing initiatives and promotions
- Provide timely and comprehensive reports on retail activation initiatives, presenting key performance metrics and insights to management
- Remain up to date on industry trends, competitor activities, and emerging retail technologies, incorporating relevant insights into activation strategies
Smartwater/Vitaminwater Field Marketing Lead at Greenhouse Agency (2023-03 – 2023-09)
Work closely with the Regional Marketing Manager to establish weekly priorities and areas of focus sourcing events
- Work closely with the Regional Marketing Manager to establish weekly priorities and areas of focus sourcing events
- Reaching out to key members of the community aligned with the smartwater and vitaminwater brand pillars
- Elevate local community relationships to build brand loyalty
- Implement compelling seedings, brand activations, and events to create a strong impact
- Recruit, train, organize schedules and oversee a team of brand ambassadors
- Source consumer events that fit brands target demographics
- Manage event logistics including pre-event, event set-up, event execution and break-down
- Maintain accuracy of product inventory, accept product deliveries, and manage the storage unit
- Load, operate, and upkeep the company vehicle for events and product deliveries
- Generate enthusiasm and foster a positive consumer experience
- Produce comprehensive and punctual event and seeding recaps, along with detailed reports
Smartwater/Vitaminwater Brand Ambassador at JBC Field (2022-06 – 2023-03)
Assisted in the setup for brand events and provided brand expertise to consumers
- Assisted in the setup for brand events, ensuring all necessary elements and resources are in place for seamless and successful execution
- In-depth knowledge and expertise on various brands in order to provide accurate information to consumer
- Elevated brand visibility, left a lasting impact on new consumers
- Provided daily activity reports to the management team
Student Marketeer Captain at Red Bull North America (2019-05 – 2022-06)
Provided comprehensive guidance and instruction to equip new student marketeers
- Provided comprehensive guidance and instruction to equip new student marketeers
- Assisted the BMS with managing group of employees
- Submitted daily activity reports to the BMS
- Developed and managed the schedule for all team members
Student Marketeer at Red Bull North America (2018-01 – 2022-06)
Represented the brand to consumers, embodying its values and identity
- Represented the brand to consumers, embodying its values and identity while engaging with customers in a positive and impactful manner
- Contributed to sales support efforts
- Ensured the workspace is consistently kept clean and orderly
Group Leader at Mosholu Montefiore Community Center (2015-09 – 2020-03)
Oversaw various activities and maintained a supportive and structured environment for children
- Oversaw various activities and maintained a supportive and structured environment for children under my care
- Provided homework assistance
- Ensured the workspace is consistently kept clean and orderly
- Supervised over 30 children at a time, ages 5-10
