Choirul Anwar

I am passionate about design and enjoy the creative process, from generating new ideas to brainstorming effective solutions. I am a hard worker, able to collaborate well in a team, and I thrive when working under tight deadlines. In my career, I have been part of the Corporate & Branding team within the Marketing Department, as well as the Product Team, where I was responsible for developing corporate guidelines and corporate identity.

I also consistently manage a wide range of media applications, campaigns, marketing collaterals, internal and external events, and including both ATL and BTL executions.

Inhouse Creative Designer at PT Bank Central Asia (2022-01 – Present)

• Managed design development for BCA products (Tahapan BCA, KPR BCA, KlikPay BCA) and various internal design requirements.
• Executed design implementation across multiple channels, including print, out-of-home media, and digital platforms.
• Ensured all design deliverables were aligned with the corresponding program timelines and campaign periods.

Product Marketing & Health Service at PT Asuransi Allianz Life Indonesia (2020-01 – 2022-12)

• Supported the product team in developing marketing collaterals (brochures, riplay materials, and others).
• Maintained and updated the website for health products and health services.
• Developed design mock-ups for the digital purchasing portal of new products.
• Supported related channels with internal and external design requirements for client employee benefits.
• Organized health talk events with clients and promoted health products and services.

Creative Brand at Marketing Dept at PT FWD Insurance Indonesia (2020-01 – 2022-12)

• Implemented the rebranding of all marketing asset collaterals in accordance with the new FWD Insurance brand guidelines.
• Supported the product team in developing marketing collaterals.
• Developed the Employee Benefits portal for the business team.
• Supported corporate digital channels, website content, and both internal and external corporate events.

Creative Brand at Marketing Dept at PT Commonwealth Life (2013-01 – 2020-12)

• Developed corporate image designs in accordance with brand guidelines to strengthen overall corporate brand awareness.
• Ensured all business channel materials adhered to company branding standards.
• Supported digital corporate channels, website content, and both internal and external corporate events.
• Managed and maintained branding for branch offices.

Inhouse Creative Designer at PT Bank Central Asia (2012-01 – 2013-12)

Sarjana Desain Komunikasi Visual

University Persada Indonesia