Cynthia Setiawan

Graphic Design Lead Supervisor at Anker Indonesia (2023-10 – Present)

Developed visual assets for 300+ SKUs across multiple channels.
Ensured consistency across all online and offline designs in compliance with Anker's global brand guidelines.
Created compelling key visuals for new product launches for Anker, Soundcore, and Eufy.
Delivered a seamless Online-to-Offline (O2O) brand experience across digital and retail touchpoints.
Conducted final reviews of all design assets before print and digital production to ensure quality, accuracy, and brand consistency.

Graphic Design Intern at Blibli.com (2022-02 – 2022-12)

Conceptualized and designed high-impact visual assets for Customer Care social media channels, enhancing digital presence and user engagement.
Developed various collaterals, including event posters, virtual backgrounds, and merchandise designs, to support internal corporate initiatives.
Edited video content for corporate events and training programs, ensuring clear communication and brand consistency.

Social Media Creative at Social Bread Indonesia (2021-09 – 2022-02)

Developed creative concepts and visual mood boards for Instagram photoshoots, aligning aesthetic strategies with various brand identities.
Managed pre-production workflows, including reference gathering and location scouting, to streamline content creation processes.
Participated as an on-camera talent for multiple brand campaigns, contributing to the production of highly engaging social media content.

Project Manager Assistant at Ping Production (2021-09 – 2022-02)

Conceptualized moodboard for photoshoot of Instagram social media content.
Coordinated with the clients to successfully create engaging content in social media.
Produced content plan and references to increase engagement in various brand's Instagram.

Graphic Design Intern at Klar Smile (2020-12 – 2021-02)

Designed and deployed dynamic social media assets, including Instagram feeds and stories, to boost brand visibility and audience interaction.
Executed diverse marketing collateral designs, including digital banners, custom e-money visuals, and promotional posters, aligning with campaign objectives.

Tutor Teacher at Bina Nusantara University (2020-09 – 2021-08)

Instructed and mentored first-year university students in fundamental and advanced graphic design techniques using Adobe Illustrator and Adobe Photoshop.
Conducted step-by-step software demonstrations and provided personalized guidance to improve students' practical design skills and independent assignment execution.

Freelance Illustrator & Designer at Freelance Illustrator & Designer (2019)

Partnered with diverse clients to conceptualize and deliver custom digital illustrations tailored to specific project requirements.
Produced a wide array of final design deliverables, including promotional posters, digital banners, social media graphics, and merchandise layouts.

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