Dea Ayu

A motivated Visual Communication Design graduate from Bandung Institute of Technology (ITB) with a strong interest and expertise in graphic design, illustration, social media, branding, and packaging design. Experienced in translating communication objectives into effective visual solutions through conceptual thinking, creativity, and strategic problem-solving. Skilled in developing ideas, executing designs, and creating consistent visual experiences across both print and digital platforms.

Freelance Graphic Designer at VoS (Voice of Spectrum) (2026-05 – Present)

• Developed and executed visual concepts for Instagram Feeds, Carousels, and Reels, translating brand narratives into cohesive and engaging social media content.
• Collaborated cross-functionally with content teams to align design output with campaign objectives and audience targeting.
• Maintained visual consistency across multiple content formats while delivering assets within fast-paced production timelines.

Graphic Designer (Part-Time) at Rahsa Nusantara (PT Bhineka Rahsa Nusantara) (2026-01 – 2026-04)

• Delivered 100+ design requests across departments, including proposal decks, event key visuals, collaboration materials, social media posts, posters, print materials, and marketplace content such as product catalog photos, banners, cover lives, and ads images.
• Produced illustrations and marketing collateral while consistently delivering high-quality designs under tight deadlines in alignment with Rahsa Nusantara's brand guidelines.
• Contributed to the creative team's KPI achievement, reaching a score of 9.02 in February and 9.07 in March 2026.

Graphic Design Intern at SUNVisual (PT Semarak Udayana Nirawasana) (2024-07 – 2024-10)

• Delivered graphic designs and visual concepts for 7+ clients across various industries, including BCA, Summarecon Tangerang, KBA Yamaha, Tiembi Cafe, Aminef, Azana Group, and Havena Residence.
• Laid out and executed a billboard design for Summarecon Tangerang, adapted across multiple sizes and installed at several locations in Jakarta.
• Selected design for BCA's 2024 Maulid Nabi commemoration, adapted to various formats and posted across their official social media channels.

Graphic Design & Social Media Marketing Intern at Nori Talk (2023-11 – 2025-03)

• Conceptualized and produced 50+ design assets across Instagram, TikTok, and print materials including posters, seasonal packaging, and promotional items, strengthening brand visibility and audience engagement.
• Developed and executed creative content strategies supported by weekly market analysis to identify trends and optimize campaign performance.
• Created, edited, and published TikTok videos as both producer and on-screen talent, accumulating 472,144 total views through authentic and audience-driven storytelling.

Graphic Design and Illustrator Freelancer at Freelance (2022 – Present)

• Successfully delivered 20+ graphic design and illustration projects across diverse clients and industries, producing visually impactful designs that effectively meet client needs and project goals.
• Managed end-to-end project execution independently, from concept development to final delivery, ensuring high-quality outputs within agreed timelines.

Deputy Head of Public Relations at Keluarga Mahasiswa Seni Rupa ITB (2024-06 – 2025-03)

• Led public relations strategies and stakeholder engagement while successfully executing 4 work programs, resulting in numerous intracampus and extracampus collaborations that strengthened the organization's external presence and network.

Deputy Head of Publication at Aku Masuk ITB 2023 (2022-09 – 2023-02)

• Directed a 26-member publication team, overseeing content planning, production, and scheduling across TikTok and Instagram to effectively engage the target audience.
• Coordinated sponsor collaborations and worked with the graphic design team to implement the Instagram grid, ensuring visual consistency and strong event branding.

Social Media Specialist at Perayaan Wisuda April ITB 2022 (2022-02 – 2022-05)

• Produced 8 promotional TikTok videos, reaching 310,000 total views and contributing to 15,000 follower growth in 3 months.
• Honored as Best Staff of the Month for exceptional performance.

Social Media Specialist at OSKM ITB 2022 (2022-02 – 2022-05)

• Conceptualized, filmed, produced, edited, and published 10 TikTok videos, generating 5,302,500 total views and 783,604 likes.
• Contributed to 13,000+ new TikTok followers in just 2 months while maintaining consistent branding and event-focused communication.

• Master of Design in Design – Bandung Institute of Technology (2023-08 – 2026-08)
• Bachelor of Design in Visual Communication Design – Bandung Institute of Technology (2021-08 – 2025-08)