Dela Adiana

Management graduate from Universitas Riau with hands-on experience in business consulting, entrepreneurship, stakeholder coordination, and community-based innovation. Generated 20+ B2B leads, supported pitches to 50+ prospective partners, and contributed to business process improvement during the APINDO UMKM Merdeka internship. Led student entrepreneurship initiatives that secured IDR 15 million in P2MW funding and IDR 7.5 million through Wirausaha Merdeka, and contributed to a Pertamina Foundation project focused on circular economy and community impact.

Brings an ownership mindset, analytical problem-solving, and collaborative leadership; eager to develop into a cross-functional business leader.

Business consultant for UMKM; Leader at Magang Berdampak (APINDO) – PT. ARGA KREASI WIDYATAMA (2025 – 2025)

• Generated 20+ new B2B leads through targeted market research and direct outreach, enhancing the client’s network
• Increased brand awareness to 100+ visitors at JITEX Expo via brochures and word-of-mouth marketing campaigns
• Delivered customer service to 100+ prospects, strengthening trust and achieving high satisfaction scores.
• Presented a pitch deck to 50+ potential partners, improving understanding of PT Arga’s offerings and boosting engagement.
• Prepared post-event customer and lead reports, providing actionable insights for follow-up strategies.
• Improved SOPs in line with ISO 9001 standards, created vision & mission statements, and implemented the 5R method to enhance operational and management efficiency.
• Built a stronger management foundation by identifying and applying the most effective business processes for long-term scalability.
• Collaborated with APINDO team to support MSMEs in business development, applying consultative selling and strategic marketing skills.

CEO at P2MW (2023-06 – 2023-06)

• Led the development and implementation of a student-led business initiative, overseeing business planning, product innovation, marketing strategy, and team coordination.
• Managed business challenges through collaborative problem-solving, strategic planning, and continuous product improvement.
• Coordinated team responsibilities and operational activities to support project execution and achieve business objectives.
• Contributed to proposal development and business pitching, securing IDR 15 million in program funding to support business development and implementation.

Self-employed at Entrepreneurial Experience (2017 – 2025)

• Managed small-scale business activities from product development and marketing to customer communication and basic financial management.
• Built direct experience interacting with customers, understanding their needs, handling feedback, and maintaining business relationships.
• Developed adaptability and problem solving skills through hands-on business operations.

Village Development Program (Leader) at KKN (Kuliah kerja nyata) (2024-06 – 2024-08)

• Delivered digital marketing training to 20+ rural MSME entrepreneurs, supporting community capacity building and local economic development.
• Organized and facilitated a community health and stunting-prevention program involving pregnant women and mothers of children under five.
• Facilitated an interactive nutrition session and practical cooking activity using locally available ingredients (Tempe).
• Worked directly with community members to communicate program objectives and encourage participation.

Entrepreneur program (CEO) at WMK (Wirausaha Merdeka) (2024-09 – 2024-12)

• Led a student entrepreneurship team in developing BOWL & SOUL, an innovative food business combining Korean-style noodles with Indonesian pecel, with an emphasis on product differentiation and local consumer preferences. And Successfully secured Rp 7.5 in funding for a business project.
• Coordinated team responsibilities across finance, operations, technology, and marketing to support business planning, product development, and implementation.
• Led the team in entrepreneurship training and mentoring with Babada Corp (Rotte Bakery), gaining practical insights into marketing strategies, research and development (R&D), product innovation, and business development.
• Led in product demonstrations and business exhibitions at Living World, introducing the product to prospective customers and gaining market exposure.

Sustainable Innovation environment project (CEO) at PF-Muda (Pertamina Foundation) (Present)

• Successfully secured IDR 11 million funding from Pertamina Foundation, positioning the team among the selected proposals nationwide.
• Advanced from the Ideation Category to the Sociopreneur Stage, currently competing in the national PF-Muda program.
• Developed a community-based circular economy initiative utilizing oil palm empty fruit bunches (TKKS) to create environmental and economic value.
• Developed a scalable community empowerment model with potential expansion to other villages.
• Managed proposal writing, pitching, stakeholder communication, and field implementation to ensure measurable social and environmental outcomes.

Head of halal certifications at kopsyah (koperasi syari’ah) (2024-09 – 2024-09)

• Directed a public seminar on halal sertification with 100+ attendees
• Coordinated all aspects of program planning, from concept to execution, ensuring alignment with Kopsyah objectives.

Head of Student Aspirations at DPM, FEB Universitas Riau (2024-09 – 2024-09)

• Presenting consolidated aspirations of 100+ students to academic management for policy refinement
• Led a faculty-wide initiative collecting student feedback

Treasurer, Plenary Session at DPM, FEB Universitas Riau (2024-10 – 2024-10)

• Served as Treasurer for the Plenary Session covering the mid-term review of the BEM FEB UNRI’s administration.
• Managed the program budget, ensuring accurate tracking of expenses and adherence to financial protocols.
• Handled fund allocation, vendor payments, and financial reporting to ensure transparency and accountability.

Head of Business Plan Competition at KASEI Event (2024-07 – 2024-10)

• Led the Business Plan Competition, responsible for overseeing event logistics, participant coordination, and execution
• Organized national event with participants from 8 universities across Indonesia for Bpc

Master of Ceremony (MC) at National Organizational Events and Program Events (2017 – Present)

• Hosted 100+ formal event, from university to national level forums.
• Maintained the flow of the event, ensuring a professional and energetic atmosphere

Staff of kopsyah (Koperasi syari’ah) at KaSei (Kajian studi Ekonomi Islam) (2024-01 – 2025)

• Responsible as sharia cooperative staff such as sales
• Actively participated in activities, including entrepreneurial visits
• gain practical business insights and networking opportunities

Secretary of commission 2 at DPM (Dewan Perwakilan Mahasiswa) (2024-05 – Present)

• Served as a liaison between DPM FEB UNRI and 13 student organizations, facilitating communication, information alignment, and coordination among organizational stakeholders.
• Coordinated and scheduled 20+ organizational meetings, ensuring effective communication and timely follow-up.
• Maintained professional communication with internal and external organizational representatives to support collaborative activities.
• Prepared and managed administrative documentation and follow-up information to support organizational accountability.

Head of Entrepreneurship Division at FoSSEI Riau Region (Forum Kajian Studi Ekonomi Islam) (2024 – 2025)

• Designing and leading student entrepreneurship programs over 5+ campuses in Riau.
• Established and maintained collaboration with KSEI and external partners to support entrepreneurship and Islamic economics programs.
• Facilitated communication and collaboration among participating organizations to ensure effective program implementation.

Bachelor of Management in Management – Riau University (2022 – 2026)