Desti Fitria

I'm a Marketing Customer Relationship Management (CRM) & Partnership Supervisor at Wakaf Salman ITB with 5+ years of experience, driving brand growth existence and profitability through collaborations and customer relationship management (CRM), B2B partnerships with more than 30+ corporate collaborators. I combine data-driven marketing with human-centered communication to build loyalty, lasting connections and deliver measurable sales impact. I'm fluent in English, which helps me to communicate effectively in international environment, and create opportunities for the company to build international collaborations.

Marketing Supervisor (CRM) at Wakaf Salman ITB (2020-03 – 2026-03)

• Successfully established strategic partnerships with 30+ leading companies including Central Bank of Indonesia (Shariah Economic Department), Paragon, BSI, BJB, and UNHCR,etc.
• Achieved annual sales KPI targets (IDR 2.5B–3B per year) through personalized client strategies and effective CRM database segmentation.
• Designed and implemented a digital loyalty program that boosted core product sales by 30% and expanded customer reach across multiple services within one year.
• Contacting personalized CRM campaign via WhatsApp and Email to re-engage clients, resulting in a 80% increase in repeat purcases.
• Managed high-value clients VIP and fostered long-term strategic relationships, resulting in increased client satisfaction, repeat transactions and increased company revenue.
• Built and maintained partnerships, secured 20+ sponsors, and led external communications that increased public engagement and brand exposure across multiple platforms.

Project Leader at Bank Indonesia (2022-01 – 2024-12)

• Leading a comprehensive project Corporate Social Responsibility (CSR) plan, including setting goals, schedules, budgets, with the collaboration of 10 team members.
• Successfully channeled 2 billion IDR for the distribution of 3 CSR projects, including for sustainability education/scholarship project, community social and infrastructure projects, and human development project.
• Managing Rabbani Project (Ramadhan Insan Bersama Bank Indonesia) in Syaria Financial and Economic Departement Bank Central of Indonesia.
• Developing a strategic action plan to distribute CSR (Corporate Social Responsibility) funds intended for sustainability education/scholarship project, community social and infrastructure projects, and human development project.
• Leading the team of a 10 members in completing a critical project with a contract value of over IDR 2 billion with timely completion. It produces high corporate satisfaction and supports the company's reputation in managing complex projects.

Marketing Event Sponsorship at Institut Teknologi Bandung (2023-05 – 2024-01)

• Successfully secured 20+ sponsorships and partnership for several event such as (Pulang Kampus ITB, ITB Jatifest 2023, and the Covid-19 vaccination program in collaboration with the Indonesian Ministry of Health.)
• Developed and executed sponsorship proposals, securing corporate and community partners to support event goals.
• Coordinated brand activation and maintained relationships with sponsors

Deputy Project Manager at Indonesian Youth Action (2024-08 – 2025-02)

• Co-leading the International Program Malaysia - Vietnam, with a focus on empowering Indonesian youth to lead impactful SDGs (Sustainable Development Goals) projects. Dedicated to enhancing global youth empowerment and fostering international understanding through actionable and innovative programs.
• Supervised project timelines, monitored deliverables, and ensured all activities were executed effectively and on schedule.

Funding Specialist at UNHCR, the UN Refugee Agency (2023-02 – 2023-07)

• Developed and implemented fundraising strategies targeting individual donors, corporate partners, and institutional supporters.
• One of the Indonesian delegations has been designated to convey our nation's solidarity and support towards addressing the humanitarian crises in Syria & Turkey.
• Partnership for Financial Plan & Funding for helping disaterous casualties In Syiria & Turkiye.
• Forming funding strategies to support humanitarian programs for refugees, particularly in Turkey, as a Funding Specialist for UNHCR.

Marketing Intern at SmartPath (2023-07 – 2023-12)

• Conduct in-depth research on education market trends and analyze customer needs.
• Participating in the development of marketing materials, including social media copywriting content.
• Gather and analize data to support the development of marketing strategies.

Bachelor's degree in English Language and Literature – Universitas Islam Negeri Sunan Gunung Djati Bandung (2019 – 2023)