Devarza Afansyah

Creative Ai Producer at PT. Matahari Department Store TBK (2024 – Present)

Create workflow for Creative AI daily team
Implement visual concept and make DNA creative for team guidance
Reduce campaign cost production (62.4%) for photo and video with implementing creative visual AI
Coordinating and execute the visual design campaign with campaign manager
Cross division functional for achieve brand strategist and campaign development
Close and divide visual needs for POSM, OOH and social media

Creative Producer at PT. Wahana Media Cakrawala (DOKI AGENCY) (2022– 2024)

Scope timeline for campaign brand start from ideation, production and post-production
Keep budget as standard COGS (60%) for creative production
Increase revenue based on client SOW & PO
Supervise production as standard market and visual look
Scouting resourcers freelance for execution campaign
Facilitate execution on fast paced with 7 clients from FMCG Industry
Lead a team of 3 designers, 2 copywriters, 2 editor 2 Videographer & photographer to developing creative -Content for multi-channel marketing campaign
Have an extraordinary sense of taste and solve problems creatively, quickly

Creative Producer at PT. Warna Warni Digital (PRODUCTION HOUSE) (2021 – 2022)

Organize, maintain timeline for digital platform
Preparation production needs, including set-up timeline from ideation to delivery output
Manage project timelines, budgets, & resource allocation to ensure on-time delivery of high-quality creative work while adhering to strict deadline
Reduce cost production (41%) & improve vendor relationship
Reach out freelance as actionable Project
Work as actionable technical editing
Decide and divide scope of work freelanceto achiving standard visual

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