Content & Event Specialist (Corporate Affairs) at PT Indonesia Fintopia Technology (Easycash) (2022-12 – 2026-03)
- Led the development and execution of Brand PR programs supporting brandbuilding initiatives, increasing brand visibility by 60% in almost three years and driving customer engagement across multiple channels, such as socials and blog contents.
- Developed and implemented effective marketing collateral, such as blogs (), white papers, and social media contents (@fintopia.id). Launched the official company blog and created over 500 original content pieces within three years, strengthening the brand's digital presence.
- Built relationships with key media contacts and successfully pitched brand and corporate stories through their outlets, enhancing brand reputation.
- Organized internal activities in the company, such as sports, fun night, or yearend party.
- Organized external events in coordination with universities or small & medium enterprise on financial literacy topics. Successfully delivered 9-12 collaborative initiatives within six months, partnering with universities, radio stations, and print media.
Copywriter (Growth Operations) at PT Kredit Pintar Indonesia (Kredit Pintar) (2021-12 – 2022-10)
- Planned and executed regional and monthly in-app campaigns, increasing Daily Active Users (DAU) by 39% and improving user retention by 25% within 6 months.
- Developed copy for all brand communication channels—including EDMs, telesales scripts, in-app banners, social media, and content articles—contributing to a 23% uplift in engagement and conversion rates
- Managed partnerships and ongoing communication with 5 vendors, ensuring timely delivery and effective execution of campaigns and initiatives.
Content Manager at Media Info Groep (2018-05 – 2021-02)
- Built and maintained partnerships with 48+ print media companies across Indonesia, strengthening content distribution and media collaboration
- Consolidated and curated 75+ content pieces per month from print media partners, ensuring quality, relevance, and brand alignment.
- Led and oversaw the digital content development process with the Research and Development team.
- Reported content division performance, KPIs, and strategic insights directly to the CEO on a weekly/monthly basis, supporting data-driven decision-making.
Copywriter at Bridgehead Media (2018-08 – 2020-02)
- Developed localized copywriting for Apple Music Indonesia to support marketing campaigns and user engagement.
- Client: Apple Music Indonesia
Freelance Content Editor at PT Kriya Teknologi Makmur (GetCraft) (2017-11 – 2020-02)
- Developed content ideas and strategies for monthly editorial planning.
- Reviewed, edited, and provided feedback on writers' content to ensure quality, accuracy, and brand alignment.
- Wrote SEO-optimized articles to improve search visibility and organic traffic.
- Produced and edited content aligned with clients' marketing strategies and campaign objectives.
- Client: Japan Tobacco International, Blibli.com, Ponds, Urbanicon, Samsung, and Smartfren.
Public Relations & Marketing Manager at PT Aneka Coklat Kakao (Krakakoa Chocolate) (2017-08 – 2018-05)
- Developed and executed PR strategies, campaigns, and initiatives to strengthen public perception and brand reputation.
- Produced press releases, media kits, and digital content for company social media channels and website.
- Managed PR and marketing communication budgets to ensure efficient and effective campaign execution.
- Served as the primary point of contact for media and public inquiries, delivering timely and accurate information.
- Built and maintained strong working relationships with clients, media partners, and key stakeholders.
- Developed and implemented marketing strategies aligned with overall company objectives and growth targets.
- Identified and evaluated potential strategic partnerships to support marketing initiatives and brand expansion.
Associate Managing Editor at MRA Printed Magazine for Esquire magazine (2012-02 – 2017-08)
- Supervised content production for print and online publications
- Oversaw the magazine's visual direction
- Wrote and edited fashion, feature, and lifestyle articles
- Started as an Editor then got promoted as an Associate Managing Editor
WRITER at MNI Entertainment (part of MNC) (2009-04 – 2012-02)
- Wrote and edited articles on lifestyle and fashion topics
- Developed concepts and directed photoshoots
