Dicky Zulkarnain

Content & Event Specialist (Corporate Affairs) at PT Indonesia Fintopia Technology (Easycash) (2022-12 – 2026-03)

Led the development and execution of Brand PR programs supporting brandbuilding initiatives, increasing brand visibility by 60% in almost three years and driving customer engagement across multiple channels, such as socials and blog contents.
Developed and implemented effective marketing collateral, such as blogs (), white papers, and social media contents (@fintopia.id). Launched the official company blog and created over 500 original content pieces within three years, strengthening the brand's digital presence.
Built relationships with key media contacts and successfully pitched brand and corporate stories through their outlets, enhancing brand reputation.
Organized internal activities in the company, such as sports, fun night, or yearend party.
Organized external events in coordination with universities or small & medium enterprise on financial literacy topics. Successfully delivered 9-12 collaborative initiatives within six months, partnering with universities, radio stations, and print media.

Copywriter (Growth Operations) at PT Kredit Pintar Indonesia (Kredit Pintar) (2021-12 – 2022-10)

Planned and executed regional and monthly in-app campaigns, increasing Daily Active Users (DAU) by 39% and improving user retention by 25% within 6 months.
Developed copy for all brand communication channels—including EDMs, telesales scripts, in-app banners, social media, and content articles—contributing to a 23% uplift in engagement and conversion rates
Managed partnerships and ongoing communication with 5 vendors, ensuring timely delivery and effective execution of campaigns and initiatives.

Content Manager at Media Info Groep (2018-05 – 2021-02)

Built and maintained partnerships with 48+ print media companies across Indonesia, strengthening content distribution and media collaboration
Consolidated and curated 75+ content pieces per month from print media partners, ensuring quality, relevance, and brand alignment.
Led and oversaw the digital content development process with the Research and Development team.
Reported content division performance, KPIs, and strategic insights directly to the CEO on a weekly/monthly basis, supporting data-driven decision-making.

Copywriter at Bridgehead Media (2018-08 – 2020-02)

Developed localized copywriting for Apple Music Indonesia to support marketing campaigns and user engagement.
Client: Apple Music Indonesia

Freelance Content Editor at PT Kriya Teknologi Makmur (GetCraft) (2017-11 – 2020-02)

Developed content ideas and strategies for monthly editorial planning.
Reviewed, edited, and provided feedback on writers' content to ensure quality, accuracy, and brand alignment.
Wrote SEO-optimized articles to improve search visibility and organic traffic.
Produced and edited content aligned with clients' marketing strategies and campaign objectives.
Client: Japan Tobacco International, Blibli.com, Ponds, Urbanicon, Samsung, and Smartfren.

Public Relations & Marketing Manager at PT Aneka Coklat Kakao (Krakakoa Chocolate) (2017-08 – 2018-05)

Developed and executed PR strategies, campaigns, and initiatives to strengthen public perception and brand reputation.
Produced press releases, media kits, and digital content for company social media channels and website.
Managed PR and marketing communication budgets to ensure efficient and effective campaign execution.
Served as the primary point of contact for media and public inquiries, delivering timely and accurate information.
Built and maintained strong working relationships with clients, media partners, and key stakeholders.
Developed and implemented marketing strategies aligned with overall company objectives and growth targets.
Identified and evaluated potential strategic partnerships to support marketing initiatives and brand expansion.

Associate Managing Editor at MRA Printed Magazine for Esquire magazine (2012-02 – 2017-08)

WRITER at MNI Entertainment (part of MNC) (2009-04 – 2012-02)

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